Most advice about keywords makes it sound easy. “Short-tail keywords are hard. Long-tail keywords are easy. Go after the long tail.” And there’s a bit of truth in that. But if you’re a small business actually trying to win customers from Google, you need more than a slogan. You need to know when to go […]
Long-tail vs. short-tail SEO keywords Read More »
On paper, the difference sounds simple: SEO is “free traffic” from Google; PPC is “paid traffic” from ads. In reality, both require time, money, and patience in different ways. One feels like planting a garden. The other feels like renting a billboard by the day. In this guide, I’m going to walk you through the
SEO vs. PPC: how to pick between the two Read More »
If you’ve been paying attention to the SEO industry over the last year, you’ve probably heard all the panic: Google’s changing again. AI answers are creeping in. Entire sites that once got thousands of clicks a month are suddenly invisible. Publishers like HubSpot, GQ, and New York Magazine have lost up to a third of
What Google’s AI changes mean for local SEO Read More »
Before we talk about low cost SEO, a disclaimer: I work in SEO. So even if I try not to be, I might be a little biased. I’ve spent years seeing what works, what doesn’t, and what people get sold when budgets are tight. But I also know this: Not every business needs a big
Low cost SEO: a simple guide for when money’s tight Read More »
Let’s talk about cheap Birmingham SEO… Look, I get it. If you run a business, you’ve probably been tempted by those “too good to be true” SEO offers. You know the ones – a random email or Fiverr gig promising #1 on Google for just £50 a month. It sounds like a bargain. A dream
Why cheap Birmingham SEO can do more harm than good Read More »
Looking for a Manchester SEO consultant? Let’s break down how. If you run a business in Manchester, you don’t need anyone to tell you how crowded it’s got. Manufacturers in Trafford Park are fighting for contracts. Engineering firms in Oldham and Rochdale are moving their marketing online. Tech companies in Spinningfields and Ancoats are trying
How to hire an SEO consultant in Manchester Read More »
Let’s talk about how to find SEO consultants in Bedworth. If you run a café on Bedworth High Street, a barber shop in Bulkington, or you’re an electrician darting between Exhall and Ash Green, you’ve probably learnt this the hard way: having a website is like having a sandwich board in the middle of the
How to hire an SEO consultant in Bedworth (without getting mugged off) Read More »
What is an SEO consultant? Don’t worry, we’ll get to that. But first, let’s talk about Google: Every day, billions of searches run through it. People looking for answers. People looking for solutions. And if your business isn’t showing up for the right ones, your competitors are. That sums up the internet today. Doesn’t matter
What is an SEO consultant? (and do you need one?) Read More »
Before we talk about SEO for food manufacturers, let me paint you a picture. It’s the middle of the week. A Wednesday. The production line’s humming, but not like usual. Forklifts are idling. Pallets of your best-sellers are shrink-wrapped and waiting. Orders are… light. You check your inbox again. Nothing new. And here’s the thing
SEO for food manufacturers Read More »
Before we talk about SEO for packaging manufacturers, let me paint you a scenario. Her name’s Jess. She’s the founder of a fast-growing skincare brand — small team, big ambition, retail expansion on the horizon. It’s Tuesday morning. She’s halfway through her second coffee and already behind. Her fulfilment partner just flagged an issue: her
SEO for packaging manufacturers Read More »
