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FREELANCE SEO CONSULTANT

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell. Without the overhead expenses of an agency. Ecommerce, manufacturing, B2B, and SaaS are where most of the work happens, but the fundamentals apply wherever people search before they buy.

Get a custom SEO report (it's free) Book a free call

8+ years of SEO experience, no obligation.

We’re getting traffic, but no leads. We’ll tighten up your content and calls to action, then optimise your pages for conversion — not just keywords.

We don’t know what to focus on. I’ll prioritise fixes based on business value and impact. No guesswork, no wasted time.

We’re invisible in Google. You might not need a complete rebuild — just a strategy that fits your business, your buyer, and your resources.

What's included

What you get

Website content

Most service pages sound like brochures. I write web copy that ranks for commercial-intent keywords and helps buyers understand why you’re the right choice — homepage and service pages, product descriptions that go beyond tech specs, location-based landing pages, “About” pages that build trust, and category copy that gets your ecommerce site found.

Content writing

I write content that not only ranks on Google but actually speaks to your audience. Blogs, web pages, product descriptions and everything in between — optimised with the right keywords and intent, but still human at its core because robots don’t buy things. People do.

Ecommerce SEO

Category pages, product pages, faceted navigation, and marketplace listings — the ecommerce-specific technical and content work that generalist SEO usually misses.

Technical SEO

Slow load times, messy code, broken links — I dive deep into the back-end of your site, fixing the behind-the-scenes issues that affect how Google sees you.

Link building

I build relationships with high-authority sites that actually move the needle — real, relevant links that improve your authority and rankings. No shortcuts, no shady tactics.
Get a custom SEO report (it's free)

8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Step 1

Website audit

I'll dive deep into your website and run an SEO audit to identify strengths, weaknesses, areas for improvement, and threats. We'll go through this report in our first meeting.

Step 2

Zoom call

A 15 to 30-minute call where I break down the report and gather more intel about your business goals, target audience, and challenges — then translate that into a concrete campaign plan.

Step 3

Personalised SEO proposal

A proposal that sums up the deliverables, timelines, and pricing. Once we're both happy, we formalise the agreement and I get to work.

Step 4

Implementation

I roll up my sleeves and start working on your campaign — fixing broken links, producing SEO content, and handling all the heavy lifting. I'll keep you updated on progress.

Proof, not promises

739 to 8,150 visitors/month — Lawton Tubes

Read the case study →

FAQ

Questions people ask before we start

What exactly do SEO consultants do?

My bread and butter is helping companies rank better in search engines like Google. A normal day can involve keyword research, writing content and on-page SEO, fixing technical issues, and building authoritative backlinks — all circling back to keyword rankings, organic traffic, and business growth.

What type of businesses do you work with?

Mostly ecommerce, Shopify, Magento, WooCommerce, and marketplace sellers, alongside B2B and SaaS companies. The fundamentals are the same wherever customers search online before buying.

Do you work with in-house teams or agencies?

Yes. I regularly support in-house marketing teams and white-label for agencies — whether you need strategy, execution, or just extra bandwidth. Here’s more on how I work alongside an existing team.

How is this different from hiring an SEO agency?

You get the same level of expertise without the overhead. No bloated fees, no layers of communication, no generic packages. Just tailored work, done by me.

How soon can I expect results?

Quick wins often show up in weeks. More competitive keywords and lead flow typically build over 2–4 months. SEO is a long game — but it works when you do it right.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Financial Services SEO Consultant

SEO built around how people search when they're making real decisions about their money, not generic finance content.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a custom SEO report (it's free) Book a free call

8+ years of SEO experience, no obligation.