Most people understand how SEO works on a basic level: You rank your website for the keywords people are searching to find your products or services. The result? You get more website visits from folks who are interested in what you provide. The more relevant your website traffic, the higher the chances of your visitors buying […]
How to write for search intent, explained in simple terms Read More »
Every second counts. Time is precious and your clients are busy. They want to know the facts, features, and benefits of your product fast. Good copy delivers that message on a silver platter. Pronto. But there’s a lot more to website copywriting than tossing around cliché phrases like supercharge your revenue. Good copywriting is all about
How to write landing pages 101 Read More »
Think about how you skim through room descriptions before booking your hotel stay. Or how your eyes drift over to the reviews section before you order those Sony headphones from Amazon. No one likes wasting their money on the wrong service or product. Plain and simple. Your customers are no different. And so they do their
My favourite ideas for improving website user experience Read More »
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