SaaS

We’ll talk about SaaS content writing, but first let me drop a scenario at your doorstep: Let’s say there’s a guy named Kofi. Kofi runs an accounting firm — a small one, but it’s growing fast, which means he and his team are pulling late nights, elbows deep in spreadsheets, invoices, and hours logged. And […]

Let’s talk about SaaS keyword research. If you want to do impactful keyword research for your SaaS businesses, you should learn about the different stages of the buyer’s journey. And then shift your keyword strategy accordingly to target the customers searching for those keywords. There are three stages to the buyer’s journey: Awareness stage: where potential

Your ideal customers could find your business from a lot more keywords than you probably realise.  A good SEO content writer knows how to cover all bases and consider all the keywords customers could be using, e.g. category keywords, bottom of funnel keywords, comparison keywords, and alternative keywords, etc. We’ll go through these types of