How often should you update your website for SEO?
Google doesn’t care how much time you spent building your website. It doesn’t care that your blog post from 2019 was your best work yet. It sure as hell doesn’t care that you’re too busy to update things. What Google does care about is fresh, relevant, and valuable content. Websites that sit and collect dust […]
Do SEO keywords need to be exact?
Let’s turn back the hands of time to a younger me, back when I was getting started in SEO. I thought the secret to ranking was repetition — the more times I squeezed in my keyword, the better my chances of landing that coveted first-page spot. If I wanted to rank for best running shoes, […]
How many SEO keywords should your page target?
SEO isn’t about stuffing a page with keywords like you’d stuff a suitcase for a two-week trip. It’s about clarity and intent. The age-old question. How many SEO keywords should you target per page? Here’s the short answer: One primary keyword. Three to five supporting keywords. That’s the sweet spot. One main keyword to tell […]
Crash course to SEO internal linking
Let’s start at square one. What the hell is an internal link? Well, an internal link is just a fancy term for a hyperlink that connects one page on a website to another page on the same website. That’s it. Nothing mystical or complicated about it. It’s the digital equivalent of a “See Also” in […]
SEO for financial services
Before we talk how to do SEO for financial services, let me paint you a scenario: Think about the journey someone goes through before they find their financial advisor. For the overwhelmed couple, it starts with uncertainty — and a growing pile of bills on the kitchen counter. Maybe they’re scrolling late at night, watching […]
Content angle examples for SEO
Let me paint you a picture. Sarah’s been dreaming of the perfect cup of coffee for months. The kind that makes you close your eyes and sigh, like you’re in some Italian café instead of your cramped kitchen. She’s finally ready to pull the trigger on an espresso machine, so she types into Google: best […]
Is SEO worth it for small businesses?
Is SEO worth it for your small business? Well, the short answer is it depends. Before we dig into that question, let me paint you a scenario. Picture this: It’s a sunny morning in London. The city’s just waking up, and two coffee shop owners are gearing up for another day of grinding beans and […]
SEO for roofing companies 101
Before we talk about SEO for roofing companies, let me paint you a picture. It’s mid-March, and the calls aren’t coming in like they used to. You’re sitting at your desk, staring out the window at a sunny day, wondering if every roof in your town suddenly decided to hold up perfectly. And you can’t […]
SEO for Birmingham businesses, explained in simple terms
Doing SEO for your Birmingham business doesn’t have to feel like climbing Mount Everest. Whether your business is a stone’s throw from the jampacked Bullring or nestled in a quiet neighbourhood on the outskirts, local SEO is a breeze once you understand how it works. So I spent the best part of an afternoon putting […]
The complete guide to SaaS content writing
We’ll talk about SaaS content writing, but first let me drop a scenario at your doorstep: Let’s say there’s a guy named Kofi. Kofi runs an accounting firm — a small one, but it’s growing fast, which means he and his team are pulling late nights, elbows deep in spreadsheets, invoices, and hours logged. And […]