B2B WRITER & SEO CONSULTANT
I'm your B2B Writer and SEO Consultant.
Hi, I'm Aggée. I help ambitious B2B brands on both sides of the Atlantic with writing that actually converts, backed by the SEO strategy that gets it found in the first place.
+96%
DTC revenue in 10 weeks at a camping & outdoor gear brand (£102K to £200K)
+64%
Organic users YoY for Lawton Tubes, a £230M UK manufacturer (16,190 to 26,493)
Top 5
Rankings for Engineering Technology Group on 12,000+ monthly UK searches
Companies I've worked with
The problem
Most B2B content is written by someone who's never touched the product, optimised for a word count instead of a result.
Generic copy doesn't convert, however well it ranks, and content with no SEO strategy behind it doesn't get found in the first place. I write it myself, backed by the technical and on-page work, so none of it gets lost in handoffs between an account manager and whoever's actually holding the pen.
Who you're hiring
I've actually done this work
I write every word myself. No account managers, no freelancer roster, every page and piece written by me, backed by real client work across SaaS, ecommerce, and manufacturing.
I run ecommerce day to day. Directing DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse, in my current role, the part most writers skip.
I've managed the messy back end. A 1,000+ product catalogue, product data, and an ERP integration at the UK's largest hydroponics wholesaler.
I know the SEO behind it too. 6+ years in SEO, including 12 agency retainer clients, so what I write is also built to get found, including in AI search.
Expertise
Where I've delivered results
Manufacturing & Industrial
- Technical SEO and on-page fixes for manufacturing sites
- Technical content for engineering and procurement audiences
- Product catalogues and spec-sheet-heavy content
B2B Ecommerce & Shopify
- Technical SEO and on-page fixes for Shopify and Shopify Plus
- B2B wholesale channels and trade ecommerce
- Product catalogue and data at scale (1,000+ SKUs), including ERP integration
B2B Technology & SaaS
- Technical SEO and on-page fixes for SaaS sites
- Feature deep-dives: how it works, why it matters to the buyer
- Comparison and alternatives content for a technical buyer
What I do
Full-service content, from strategy to the SEO that gets it found
Content Strategy & Production
Research-backed content written to convert and to rank, each piece earning its place rather than filling a slot on a calendar.
On-Page SEO
Every page assigned its own keyword, pain-point intent prioritised over raw search volume.
Technical SEO
Crawl issues, site speed, indexation, and schema, the groundwork so what I write isn't fighting the codebase.
Content & SEO Retainers
Most of this work happens as an ongoing retainer, scoped to your competitive landscape.
Need the SEO strategy behind it too? See B2B SEO services →
How I work
Four steps, no surprises
Step 1
Audit
A content, on-page, and technical audit, so we both know what's actually holding you back.
Step 2
Strategy & roadmap
A prioritised plan, mapped specifically to your buyers and your competitive landscape.
Step 3
Implementation
Writing, on-page work, and technical fixes, delivered by me directly, instead of handed off to a junior.
Step 4
Track & report
Tracked through to revenue on the dashboard I use for every engagement, with rankings just the starting point.
Blog
Latest from the blog
The product description writing checklist: what actually gets read
A practical product description writing checklist covering research, structure, and what to actually say, the …
Ecommerce content writer vs. generalist copywriter: when running the channel actually matters
An ecommerce content writer who's actually run DTC and marketplace channels writes differently to a generalist …
Manufacturing content writer vs. generalist copywriter: why shop-floor experience matters
A manufacturing content writer and a generalist copywriter read differently to an engineer. Here's the honest …
Ready to talk about your writing?
Content and copywriting that converts, backed by the SEO strategy that gets it found, from one person who handles both personally.