FREELANCE WRITER
Freelance writer for B2B ecommerce, tech, and SaaS.
Who's run both, not just researched them. In-depth articles on how software features actually work, and why they matter to the buyer.
+96%
DTC revenue in 10 weeks at MoverX (£102K to £200K)
+64%
Organic users YoY for Lawton Tubes, a £230M UK manufacturer (16,190 to 26,493)
Top 5
Rankings for Engineering Technology Group on 12,000+ monthly UK searches
Companies I've worked with
The problem
Most SaaS and ecommerce content is written by people who've never used the software or run a store.
It reads fine. It just doesn't say anything a buyer couldn't already guess, because nobody involved has actually sat inside the tool, or watched the numbers move because of a decision they made. I write it specific enough that it doesn't get skipped over when someone asks an AI tool for a real recommendation either, not just Google.
Who you're hiring
I've done the job, not just read about it
I run ecommerce day to day. Directing DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse, in my current role.
I've managed the messy back end. A 1,000+ product catalogue, product data, and an ERP integration at the UK's largest hydroponics wholesaler.
I've spent real ad budget. Running a £20,000 annual Amazon Ads budget, so I understand the commercial pressure behind the content, not just the content itself.
I know SEO properly. 6+ years in SEO, including 12 agency retainer clients, so your content can be built to actually get found, including in AI search.
Expertise
Where I write from real experience
B2B Ecommerce & Shopify
- DTC strategy across Shopify and Shopify Plus
- B2B wholesale channels and trade ecommerce
- Product catalogue and data at scale (1,000+ SKUs), including ERP integration
B2B Technology & SaaS
- Feature deep-dives: how it works, why it matters to the buyer
- Comparison and alternatives content for a technical buyer
- Content for a longer, multi-stakeholder sales cycle
Manufacturing & Industrial
- Technical content for engineering and procurement audiences
- Product catalogues and spec-sheet-heavy content
- Content built from your team's expertise, not generic filler
What I write
Content built around how your product actually works
Feature deep-dives
How a specific feature works, and why a buyer should care.
Comparison & alternatives
Honest, research-phase content for a technical buyer.
How-to guides
Practical, tested, written from real use, not a spec sheet.
Content refreshes
Bringing existing content back to life with real expertise.
How I work
Four steps, no surprises
Step 1
Brief
Understanding your product, audience, and goal for the piece.
Step 2
Hands-on research
Testing the product myself wherever possible, not just reading docs.
Step 3
Draft
A first draft grounded in real use and real search intent.
Step 4
Revise
One revision round, then it's ready to publish.
Ready to talk about your next piece?
I specialise in bottom-of-funnel content, the comparisons and feature deep-dives that convert buyers who are already close to deciding.