ACCOUNTING SEO

SEO for Accounting Firms

Accounting search demand is a strange mix. Local and steady most of the year, then a sharp spike around tax deadlines. Good SEO for an accounting firm has to handle both, not just chase whichever one is easier.

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8+ years of SEO experience — no obligation.

We rely entirely on referrals. Referrals are great until they slow down. SEO builds a second channel that keeps working even when word of mouth doesn’t.

We rank fine most of the year but disappear at tax season. That’s usually a content timing problem, not a rankings problem. I plan seasonal content early enough to actually be ready.

Our website looks dated and it shows. A site that looks like it hasn’t been touched since 2015 undermines trust before anyone reads a word of copy.

What's included

What you get

Service-specific pages

Separate, properly built pages for bookkeeping, payroll, tax returns, and whatever else you offer, instead of one page trying to rank for everything at once.

Local SEO and Google Business Profile

Most accounting searches are local. Getting your Google Business Profile, reviews, and citations right is often the fastest way to move the needle.

Seasonal content planning

Getting tax-deadline and year-end content live with enough runway to actually rank before the search spike hits, not published the week everyone’s already Googling it.

Trust-focused content

Content that answers the real questions people have before switching accountants, written in plain English instead of accounting jargon.

Technical SEO

A fast, clean, mobile-friendly site. The basics that get skipped when the website was the last priority on the list.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site and rankings against the services and locations you actually want more enquiries for.

Step 2

Consultation

A call to understand your services, your client mix, and what a good enquiry looks like for your firm.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your actual services rather than a generic template.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

How much does SEO cost for an accounting firm?

Expect to invest at least £1,000 a month for work that properly covers technical fixes, content, and local optimisation. Firms with multiple services or locations usually spend more. I’ll walk you through what’s realistic before we start.

When should we start SEO for tax season?

Earlier than feels necessary. Content usually needs a few months to rank, so work aimed at a tax-deadline spike should start well before the deadline itself, not the month of.

Can you help with multiple office locations?

Yes. Each location gets its own properly built page, so Google, and the people searching, can tell exactly which office is closest to them.

How long until we see results?

Local improvements can show up within weeks. Broader, competitive terms usually take a few months of consistent work.

✓ Built around your services, not a one-size-fits-all accounting template
✓ Seasonal planning, so tax-season content is live in time to actually rank
✓ Clear pricing, no bloated retainers

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

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More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

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Freelance SEO Consultant UK

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Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

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Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.