INTERNATIONAL MANUFACTURING SEO

International SEO for Manufacturers

Selling into multiple countries takes more than a translated homepage. I write content around how buyers actually research in each market, the certifications they check, the terminology they use, so it reads like it was written for them instead of translated at them.

Starting from £750/mo

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No obligation, no sales pitch.

Real proof

Lawton Tubes: 16,190 to 26,493 organic users, year on year

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We rely on referrals and trade shows for international leads. That works, but it doesn’t scale. Content built around how buyers in each market actually search does the prospecting for you around the clock.

We’ve translated the site, but we’re still not getting leads. Translation isn’t localisation. I write for search intent and cultural context in each market, so the content resonates rather than merely reading correctly.

We’re getting international traffic, but none of it’s relevant. That usually points to a technical targeting problem, wrong hreflang, wrong keyword set for that market, or it can mean the content itself is generic rather than written for that specific market’s buyers. I’ll audit both and tell you honestly which one it is.

I bring the same engineering background to international work that I bring to every manufacturing project: copper pipe suppliers, CNC machine manufacturers, aerospace-grade fasteners, precision-milled hydraulic components, aluminium extrusion suppliers. Understanding what you make is half the job, wherever your buyers are.

What's included

What you get

Technical SEO audit & fixes

Crawl issues, indexation, site speed, and hreflang setup across markets, the groundwork so each region’s pages aren’t fighting each other for rankings.

On-page SEO & keyword mapping, per market

Every localised page assigned its own keyword set, metadata and headers aligned to how that market actually searches, rather than pulled from a single global keyword list.

Market-specific research

Finding out what buyers in a given market actually check before they’ll request a quote, without assuming it’s the same as the home market.

Localised landing page copy

Copy for a dedicated page per key market, written around local buyer concerns and compliance information for that market, instead of one page cloned across every locale.

Country-specific content strategy

A plan built around the countries you’re actually selling into and which products or services to lead with in each one.

Content interviews with your team

I talk to your engineers, sales reps, and technical leads, then turn that knowledge into content that builds trust with overseas buyers.

Translation-aware writing

I write source copy built to translate cleanly, flagging idioms and terminology that won’t carry over, if a professional translator is handling the language work.

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No obligation, no sales pitch.

How it works

How this engagement starts

Take the quiz or get in touch

A few questions about your target markets and what you need written.

Scoping call

A call to understand your target markets, buyers, and which countries matter most right now.

First piece, then a decision

Most engagements start with content for a single priority market, built around real pricing.

FAQ

Questions people ask before we start

Do you handle the technical side, hreflang, URL structure, international SEO setup?

Yes. Technical SEO, on-page SEO, content strategy, and content production, across every market in scope, are all things I do myself. Link building is the one piece coordinated through a trusted partner when it’s part of the scope.

Do we need to translate our whole site?

No. You only need to translate the pages that matter, your homepage, key product pages, and strategic content for each target market. I’ll help you prioritise what to write first.

Will we need a separate website for each country?

That’s a technical and strategic decision I’d defer to your developer or technical SEO contact. What I can tell you is what content each market needs, whatever the underlying site structure.

How is this different from your general manufacturing SEO service?

The fundamentals are the same as manufacturing SEO services generally, but international work adds market-specific research and localisation on top, the parts that trip up a lot of translated manufacturing content.

How much does this cost?

See current pricing for exact numbers. Multi-market projects are scoped individually depending on how many countries and languages are involved.

Do you only work with B2B ecommerce, SaaS, and manufacturing companies?

Most of my work is in those three areas, but not exclusively. If you’re outside them and need SEO-literate content or strategy, get in touch and I’ll tell you honestly whether it’s a fit.

✓ Content built around real buyer research in each market, not a translated homepage
✓ Real manufacturing experience, beyond international marketing theory
✓ Clear, published pricing you can see before any proposal

Other ways I can help

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A technical, on-page, and content audit, rolled into one prioritised roadmap.

B2B SEO Consultant

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The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.

Manufacturing SEO Consultant

Technical SEO, on-page work, and content for manufacturers, from a former CNC machinist, tracked through to RFQs rather than just rankings.

Manufacturing SEO Services

The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually research before they request a quote.

SaaS SEO Consultant

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Shopify SEO Consultant

Technical SEO, on-page work, and content built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

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No obligation, no sales pitch.