People hire me for clarity.
Clarity on what’s wrong, what to fix first, and what will genuinely create more leads.
But clarity only happens when the deliverables are structured, predictable and built around the way your business works.
I don’t dump spreadsheets on your desk.
I don’t hand you a 70-page audit you’ll never read.
And I don’t disappear for a month and return with a “surprise” list of recommendations nobody asked for.
Instead, I run a system.
A simple, repeatable process that gives you insight, direction and work your team can actually implement.
Here’s a full behind-the-scenes look at the deliverables I provide throughout an SEO engagement — strategy, technical work, content, reporting and everything in between.
The four buckets my work falls into
Every deliverable I produce fits into one of these four categories:
- Strategy — shaping where we’re going and why.
- Technical — fixing the structure, speed and health of your site.
- Content — building pages and articles that drive buyers, not browsers.
- Reporting & iteration — measuring impact and adjusting month after month.
These aren’t random.
They’re the core of a system that removes guesswork and turns SEO into a calm, predictable part of your growth engine.
1. Strategy deliverables
I spend a lot of time here because strategy removes 80% of wasted effort.
It’s also the part businesses rarely see done properly.
SEO strategy & roadmap (the backbone)
After discovery, interviews and initial audits, I build a roadmap that lays out:
- your goals (in plain numbers)
- your highest-value pages and services
- key opportunities you’re missing
- the order of work for the next 3, 6 and 12 months
- what I’ll own vs. what your team will own
- the KPIs that matter (leads, revenue, conversions)
The deliverable is clean, readable and shared with your whole team so everyone is working from the same map — no guessing and no hidden agendas.
Keyword research tied to real buyer intent
I don’t send you a huge export of search terms.
I hand over a curated set of keywords grouped by:
- bottom-of-funnel searches (your buyers)
- mid-funnel searches (solution-aware)
- supporting topics (the “glue” that builds authority)
Every keyword has an explanation: why it matters, who it’s for, where it fits in the funnel and what type of page we’ll build for it.
The deliverable isn’t the spreadsheet — it’s the clarity behind it.
Competitor analysis (the useful kind)
I don’t compare every keyword your competitors rank for.
I compare the parts that matter:
- their strongest pages
- gaps they’ve left open
- topics they rank for but don’t deserve
- their backlink strengths and weaknesses
You get a short set of opportunities your competitors haven’t taken — usually the fastest wins we can go after.
2. Technical deliverables
Technical SEO is where I remove the silent blockers.
These issues never scream.
They whisper. And they quietly drain performance unless you deal with them early.
Technical audit (diagnosis + action plan)
My technical audit comes in two parts:
- The diagnosis: crawlability, indexation, speed, architecture, duplicate content, canonical issues, JS rendering, internal links, schema, redirects — all the health markers.
- The action plan: a prioritised list of fixes your dev team can tackle in batches.
I also provide two documents:
- a plain-English version for leadership
- a technical checklist for developers with acceptance criteria
The value isn’t the audit itself — it’s how easy it becomes for your dev team to fix the right problems first.
Site structure recommendations
Here I map out:
- how your navigation should flow
- how service pages should be grouped
- where internal links should reinforce key pages
- how your content clusters should connect
- URL structures that avoid future headaches
I give you diagrams, not vague notes.
Your designer and developer know exactly what needs changing.
Page-level on-page improvements
I usually deliver these as a structured spreadsheet with:
- rewritten title tags
- improved meta descriptions
- clean header structures
- updated copy tied to intent
- internal link recommendations
- schema markup guidance
You see what to change, where to change it, and why.
No guesswork. No outdated “keyword density” nonsense.
3. Content deliverables
Content is where SEO makes you money.
That’s why I treat it as a system — not a list of blog topics.
Your content plan includes:
- bottom-of-funnel content — service pages, comparisons, alternative pages, case studies
- mid-funnel content — frameworks, how-it-works pages, industry explainers
- top-funnel content — visibility builders, but only when the foundation is done
Every piece has a job.
Every job supports a buyer’s decision, not vanity traffic.
Content briefs your writers will not hate
Each brief includes:
- the angle and purpose of the piece
- questions to ask SMEs
- what buyers want to know
- search intent and tone
- a structure that reads like a human wrote it
- internal links to support the wider system
Your writers get clarity.
Your content becomes sharper and more trustworthy.
Service page upgrades
I often rewrite or rebuild service pages entirely.
These are your money pages — they deserve more than surface tweaks.
You’ll typically get:
- new messaging that speaks to real decision-makers
- proof sections, examples and FAQs
- comparison tables where relevant
- a structure that matches how buyers evaluate options
These pages often deliver the first ranking and conversion lifts.
Articles written from SME input
I run subject matter expert interviews with your team.
I extract the insights, examples, stories and practical detail that make your content credible.
The deliverable you get is:
- a complete draft (if I’m doing the writing)
- or a detailed outline and source notes (if your team is writing)
This ensures your content couldn’t have been written by anyone else — especially not AI or competing agencies.
4. Reporting & iteration deliverables
SEO is only useful if we can see what’s working.
I don’t bury you in charts.
I show you movement.
Monthly performance report
Each month, I deliver a clear update covering:
- organic leads or revenue impact
- what changed after recent improvements
- which pages are gaining traction
- what worked, what didn’t, and why
- what we’re focusing on next
It’s short.
It’s readable.
It’s actionable.
Quarterly strategy review
Every quarter, I pull the lens back and review:
- the state of the market
- competitor movements
- buyer search patterns
- new opportunities or threats
- whether our roadmap needs adjusting
This keeps the strategy aligned with the business, not stuck in a document.
Task tracking inside your existing tools
I maintain a living list of all work inside your project management system — Asana, ClickUp, Trello, Notion, whatever you use.
- tasks grouped by priority
- blocked tasks flagged early
- completed work documented
- new tasks added with context
Your team always knows what’s happening, what’s next, and why.
Optional deliverables I provide depending on the project
Some clients need extra layers depending on their market, scale or growth goals.
When needed, I also deliver:
- digital PR for authority building
- local SEO optimisation (GBP, citations, location pages)
- CRO recommendations for improving conversions
- sales-enablement content linked closely to your pipeline
- migration planning for redesigns or platform moves
These are optional — not forced.
They’re based on what will genuinely move your numbers.
How to know if my deliverables are working
Good deliverables do four things:
- they make decisions easier
- they reduce confusion, not add to it
- they help your team execute faster
- they move the numbers you care about — leads, pipeline, revenue
If you don’t see those outcomes, I adjust the process until you do.
That’s the whole point of working with a consultant — not just getting documents, but getting progress.
Final thoughts
A freelance SEO consultant shouldn’t operate like a black box.
You should always know:
- what I’m delivering
- why it matters
- how to implement it
- and what impact it’s having
My deliverables aren’t designed to impress you — they’re designed to guide your team and build compounding results over months and years.
Clean, practical, easy to follow.
That’s the whole point.
