How we helped a global copper supplier increase monthly visitors by 1,003% and sell more.

The story of how we used SEO to fuel a UK-based copper supplier’s expansion into international markets.

739 to 8,150 organic visitors per month📈

Busines enquiries per month (avg.)

Increase in monthly visitors

0 %

1. The client

An award-winning copper supplier that’s been around for over 100 years.

Picture this: a family-owned business founded in the early 1900s.

Fast forward over a century, and they grow from a small local supplier to a heavyweight in British manufacturing. They own the plumbing, refrigeration, and medical gas industries.

They rack up awards, pull in over £100 million in yearly turnover, and become a household name.

But they have their eyes on a bigger prize: the European and Middle Eastern markets.

That’s where we stepped in.

Our client’s website wasn’t designed for global expansion.

Website traffic beyond the UK was too low, and international buyers weren’t finding them online.

So most of their visitors came from branded searches.

But if they wanted to break through the clouds and reach the sky, they needed to attract more customers abroad.

They needed an SEO strategy that could help them soar in new regions.

2. The problem

The improvements we made💡

3. The solution

Step 1: Technical SEO

A massive website like theirs had its fair share of technical issues.

Broken links, slow page speeds, crawl errors — these were all holding back their rankings.

We jumped on these issues immediately:

We fixed hundreds of broken links, so both users and search engines had a smooth experience navigating the site.

We compressed images and optimised code to dramatically improve page load times.

We resolved technical issues like robots.txt errors and performed internal linking resolved so search engines would have an easier time crawling and indexing the site.

Step 2: On-Page SEO overhaul

Hundreds of pages were left without meta descriptions, and the key search terms the company wanted to rank for were nowhere to be found.

First, we conducted in-depth keyword research, identifying opportunities across each product category and then we:

Optimised page titles, meta descriptions, and headers to align with those keywords.

Assigned specific keywords to individual product and category pages to avoid reusing target keywords.

Added internal links to create a more cohesive website structure, improving both user experience and SEO performance.

We didn’t stop there. We secured a top 5 ranking for the highly competitive “copper tubes” keyword, which was pivotal to the company’s core business.

Step 3: Content strategy

In their line of business, expertise matters. So, our content strategy was designed to highlight their authority in the market.

We interviewed engineers, sales teams, and management, drawing valuable insights that we turned into high-quality content:

Case studies showcasing their work on large-scale construction and infrastructure projects.

Detailed product guides and technical specifications to appeal to engineers and decision-makers.

Blog posts and resources that explored the company’s commitment to sustainability.

Users who visited the site were now more likely to convert because the content was tailored to their needs and interests.

Step 4: International SEO campaign

International SEO is tough. The name of the game is to understand local search intent, behaviours, and nuances. So we started by running a Google Ad campaign.

This gave us some insight on the key phrases that were resonating with their target audiences abroad. With that data in hand, we transitioned to a long-term SEO strategy:

We localised the content for each country, making sure it wasn’t just translated, but culturally relevant and optimised for local search engines.

We optimised metadata, headings, and copy to align with keywords in each region.

We tackled technical SEO challenges like hreflang tags to ensure the right language pages appeared for the right audience.