SaaS

You burned through half your funding  on paid ads. Now what? The first few months were a blur. You built something incredible — something you know solves a real problem. You launched, ran some Google Ads, spent way too much on LinkedIn, and maybe even tried a few cold emails. Some of it worked. Most […]

We’ll talk about SaaS content writing, but first let me drop a scenario at your doorstep: Let’s say there’s a guy named Kofi. Kofi runs an accounting firm — a small one, but it’s growing fast, which means he and his team are pulling late nights, elbows deep in spreadsheets, invoices, and hours logged. And

Your ideal customers could find your business from a lot more keywords than you probably realise.  A good SEO content writer knows how to cover all bases and consider all the keywords customers could be using, e.g. category keywords, bottom of funnel keywords, comparison keywords, and alternative keywords, etc. We’ll go through these types of