Aggee

Most people try to build a keyword strategy by jumping into a tool and grabbing whatever looks good in the moment. You’ve probably done it. We’ve all done it. You type something random into a tool, export a CSV, skim the numbers, and convince yourself it’s a plan. You and I both know that’s not […]

Most SEO audits try too hard. They throw a hundred checks at you, print a colourful PDF, and hope you mistake noise for insight. I don’t want to do that to you. You’re here because you want the truth — what matters, what doesn’t, and how to fix what’s slowing you down. So here’s the

You don’t need to spend a penny to do decent SEO. Especially if you’re just starting out. In fact, I’d argue that if you have an SEO budget of £400 – £500 a year and you’re spending it on tools, you’re likely wasting it. Tools don’t rank websites — people do. So, it stands to

Think of website authority like a credit score.  But it builds up over time, based on how reliable and trusted your site is. Not your credit history.  The more solid backlinks you earn from respected sites, the stronger your “credit.”  And with that strength, you get access to better opportunities — like higher rankings, faster

If your website is brand new and has zero authority, you’ve got one main job: build trust and relevance from the ground up.  SEO won’t move overnight, but the right actions early on will build serious momentum later.  Let’s walk through what that looks like — step by step. Start with strategy before tactics Don’t