How to hire an SEO consultant in Manchester

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Looking for a Manchester SEO consultant?

Let’s break down how.

If you run a business in Manchester, you don’t need anyone to tell you how crowded it’s got.

Manufacturers in Trafford Park are fighting for contracts.

Engineering firms in Oldham and Rochdale are moving their marketing online.

Tech companies in Spinningfields and Ancoats are trying to win the same clients.

Even household brands are realising that word of mouth doesn’t cut it anymore.

Everyone’s competing for the same searches.

That’s why hiring an SEO consultant in Manchester isn’t simple.

You’re trusting your SEO consultant to navigate one of the most competitive local search markets in the country — and make sure the right people find you when it matters.

Pick the wrong consultant, and it’ll cost you time, leads, and confidence in what should’ve worked.

This guide walks you through how to find a good Manchester SEO consultant — what to ask, what to avoid, and how to spot the ones who can actually get results.

Need help brushing up your SEO strategy for your Manchester business?

Find out more about my services below:

If you want to roll up your sleeves and handle the SEO yourself, read on.
Table of Contents

Start with the most overlooked question

Ask this before you talk about price or process:

“Do you work with any of my direct competitors?”

It sounds obvious, but most people never ask.

Here’s why it matters.

SEO isn’t like accounting or IT support.

You can’t serve two companies fighting for the same Google searches and give both a fair shot.

If your SEO consultant in Manchester is already helping a business that sells the same thing to the same audience, you’re competing with your own strategy.

They might use similar keywords, write similar content, or build links in the same places. Even if they don’t mean to, they’ll end up splitting the results.

Someone always loses that game.

A good SEO consultant will be upfront about who they work with.

They’ll tell you if there’s overlap and explain what they can and can’t do.

A great one will walk away if there’s a conflict — even if it costs them the job.

That’s the kind of integrity you want.

You can also dig a little deeper.

Ask:

  • “Have you worked with any businesses like mine before?”
  • “How do you handle situations where two clients compete in the same space?”
  • “Would you ever turn down a project to avoid a conflict of interest?”

The way they answer will tell you everything about how they operate.

If they dodge the question or brush it off with something vague like, “We handle that internally,” take that as a warning.

Transparency at the start saves a lot of headaches later.

Good SEO is about trust.

And trust starts before you sign the contract.

Learn what SEO is all about

SEO is methodical work.

A good consultant will make your site easier to find, faster to load, and more useful for the people who land on it.

And that usually comes down to three areas:

Technical SEO – fixing how your site runs, loads, and gets crawled by Google.

Content – creating or improving the words on your site so they match what people actually search for.

Authority – building trust through backlinks and mentions on other relevant sites.

Things do go wrong sometimes — algorithm updates, broken code, slow pages. That’s normal.

What matters is how quickly your consultant spots it and sorts it.

Good SEO isn’t cheap. Most SEO consultants in Manchester charge between £1,000 and £2,500 a month, depending on the size of your site, your goals, and your competition.

If you’re serious about ranking in a market as competitive as Manchester, that’s the realistic range.

Anyone offering SEO for £99 or promising page-one results in a month isn’t running a serious operation — they’re gambling with your site.

Not necessarily.

What you need is someone who understands how people search in Manchester, how local competition works, and what drives conversions in your industry.

You don’t need them sitting in the same postcode — you need them to know how to get results there.

A good consultant can do that whether they’re based in Manchester, London, or anywhere else.

A good SEO consultant in Manchester will:

Audit your website and find what’s holding it back.

Research your market and identify the right keywords.

Optimise your site’s pages, structure, and internal links.

Build authority through links and partnerships.

Track performance and refine the strategy over time.

The goal is to get you the right traffic that leads to real business growth.

No.

If anyone guarantees you specific rankings or timelines, walk away.

Google updates constantly, and no one outside of Google controls its results.

A credible Manchester SEO consultant will never guarantee results.

Look for three things:

Proof — They can show you real results for real clients.

Clarity — They explain their work in plain English.

Fit — They understand your industry and your goals.

Ask them about failures too. Every SEO has had campaigns that didn’t go to plan.
A good one will be honest about what went wrong and how they fixed it.

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