Tactics

Most websites don’t fail because the fixes are complicated.They fail because the fixes aren’t prioritised properly. You can have a 60-page audit, a spreadsheet full of recommendations, and a colour-coded roadmap — and still waste months fixing the wrong things in the wrong order. A good SEO consultant doesn’t treat every issue as equal.They don’t […]

Every SEO tool has trained people to chase numbers. Bigger search volume. Bigger keyword lists. Bigger opportunity. But here’s the part most people overlook: Some of the most profitable keywords have a search volume of zero — at least according to the tools. This isn’t theory. Zero-volume keywords generate leads every day. They drive conversions