How often should you update your website for SEO?
Google doesn’t care how much time you spent building your website. It doesn’t care that your blog post from 2019 was your best work yet. It sure as hell doesn’t care that you’re too busy to update things. What Google does care about is fresh, relevant, and valuable content. Websites that sit and collect dust […]
Do SEO keywords need to be exact?
Let’s turn back the hands of time to a younger me, back when I was getting started in SEO. I thought the secret to ranking was repetition — the more times I squeezed in my keyword, the better my chances of landing that coveted first-page spot. If I wanted to rank for best running shoes, […]
How many SEO keywords should your page target?
SEO isn’t about stuffing a page with keywords like you’d stuff a suitcase for a two-week trip. It’s about clarity and intent. The age-old question. How many SEO keywords should you target per page? Here’s the short answer: One primary keyword. Three to five supporting keywords. That’s the sweet spot. One main keyword to tell […]
Is SEO worth it for small businesses?
Is SEO worth it for your small business? Well, the short answer is it depends. Before we dig into that question, let me paint you a scenario. Picture this: It’s a sunny morning in London. The city’s just waking up, and two coffee shop owners are gearing up for another day of grinding beans and […]
How to write SEO-friendly content, explained in simple terms
Most people understand how SEO works on a basic level: You rank your website for the keywords people are searching to find your products or services. The result? You get more website visits from folks who are interested in what you provide. The more relevant your website traffic, the higher the chances of your visitors buying […]