How to build your keyword strategy
Most people try to build a keyword strategy by jumping into a tool and grabbing whatever looks good in the moment. You’ve probably done it. We’ve all done it. You type something random into a tool, export a CSV, skim the numbers, and convince yourself it’s a plan. You and I both know that’s not […]
How to run an SEO audit
Most SEO audits try too hard. They throw a hundred checks at you, print a colourful PDF, and hope you mistake noise for insight. I don’t want to do that to you. You’re here because you want the truth — what matters, what doesn’t, and how to fix what’s slowing you down. So here’s the […]
Best free SEO tools for small businesses
You don’t need to spend a penny to do decent SEO. Especially if you’re just starting out. In fact, I’d argue that if you have an SEO budget of £400 – £500 a year and you’re spending it on tools, you’re likely wasting it. Tools don’t rank websites — people do. So, it stands to […]
How to do SEO for a new website with zero domain authority
If your website is brand new and has zero authority, you’ve got one main job: build trust and relevance from the ground up. SEO won’t move overnight, but the right actions early on will build serious momentum later. Let’s walk through what that looks like — step by step. Start with strategy before tactics Don’t […]
What is website authority? (and why it matters for SEO)
Think of website authority like a credit score. But it builds up over time, based on how reliable and trusted your site is. Not your credit history. The more solid backlinks you earn from respected sites, the stronger your “credit.” And with that strength, you get access to better opportunities — like higher rankings, faster […]
Long-tail vs. short-tail SEO keywords
Most advice about keywords makes it sound easy. “Short-tail keywords are hard. Long-tail keywords are easy. Go after the long tail.” And there’s a bit of truth in that. But if you’re a small business actually trying to win customers from Google, you need more than a slogan. You need to know when to go […]
SEO vs. PPC: how to pick between the two
On paper, the difference sounds simple: SEO is “free traffic” from Google; PPC is “paid traffic” from ads. In reality, both require time, money, and patience in different ways. One feels like planting a garden. The other feels like renting a billboard by the day. In this guide, I’m going to walk you through the […]
What Google’s AI changes mean for local SEO
If you’ve been paying attention to the SEO industry over the last year, you’ve probably heard all the panic: Google’s changing again. AI answers are creeping in. Entire sites that once got thousands of clicks a month are suddenly invisible. Publishers like HubSpot, GQ, and New York Magazine have lost up to a third of […]
Low cost SEO: a simple guide for when money’s tight
Before we talk about low cost SEO, a disclaimer: I work in SEO. So even if I try not to be, I might be a little biased. I’ve spent years seeing what works, what doesn’t, and what people get sold when budgets are tight. But I also know this: Not every business needs a big […]
What is an SEO consultant? (and do you need one?)
What is an SEO consultant? Don’t worry, we’ll get to that. But first, let’s talk about Google: Every day, billions of searches run through it. People looking for answers. People looking for solutions. And if your business isn’t showing up for the right ones, your competitors are. That sums up the internet today. Doesn’t matter […]