Aggee

Bringing in a freelance SEO consultant can feel like introducing a stranger to a family dinner. You already have people doing things: content, social, PPC, email, maybe a marketing manager juggling all of it. Then this SEO person arrives with audits, spreadsheets, and opinions about your website. Done badly, they create distractions. Done well, they […]

Links can grow your business. They can also burn it. That’s the part most SEO sales calls skip. Google still uses links to work out which pages it can trust. The problem is, there are only a few safe ways to earn good links — but there are a thousand shady shortcuts that look good

Most businesses choose an SEO consultant based on price, personality, or whoever their competitor is using. None of those are the right criteria. The real question is this: “Does this consultant understand how my business actually works?” Because an SEO consultant who is perfect for a local plumbing business might be the wrong choice for

Topical authority isn’t built by accident. It’s engineered piece by piece. When clients ask how I map out topical authority for their business — whether they’re a local service provider, a B2B company, or a growing SaaS tool — they usually expect a keyword list or a spreadsheet. But a topical authority map isn’t a