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WORDPRESS SEO

WordPress SEO Consultant

WordPress powers a huge share of the web, and most of it is slower and messier than it needs to be. Bloated plugin stacks, themes nobody's updated in years, page builders adding markup nobody asked for. I fix the platform-specific stuff generalist SEO tools miss.

8+ years of SEO experience — no obligation.

My rankings dropped and I don’t know why. Plugin updates, theme changes, and page builder bloat all quietly affect SEO. I’ll find what changed and fix it.

My site is slow and I’ve tried everything. “Everything” usually means every plugin that promised to fix it. I look at what’s actually happening under the hood.

I don’t trust my SEO plugin’s advice. Green ticks in a plugin dashboard don’t mean your SEO is good. I’ll tell you what actually matters for your site.


What's included

What you get

Plugin and theme audit

A look at what’s actually running on your site, which plugins are adding weight without adding value, and which ones are quietly fighting each other over the same job.

Core Web Vitals and page speed

WordPress sites accumulate speed problems fast, unoptimised images, render-blocking scripts, bloated page builders. I find what’s actually slowing you down and fix it.

On-page SEO setup

Getting your SEO plugin (Yoast, Rank Math, whichever you’re on) configured properly, titles and meta descriptions that aren’t running on autopilot, and structured data that’s actually correct.

Content strategy and writing

Blog posts, service pages, and landing pages written to rank and to convert, not just filled with keywords because a plugin said the density was too low.

Migration support

Moving to WordPress, moving away from it, or migrating between hosts. I handle the SEO side so rankings don’t tank in the process.
Get a free SEO audit

8+ years of SEO experience — no obligation.


How it works

How this engagement starts

Step 1

Website audit

A full technical and content audit of your WordPress site, including everything the plugin dashboard doesn't tell you.

Step 2

Consultation

A call to walk through the findings and figure out what actually moves the needle for your site and your goals.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing. Once we're both happy, I get to work.


Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →


FAQ

Questions people ask before we start

Do I need to switch away from WordPress?

Almost never. Most WordPress SEO problems come from how the site’s been built and maintained, not the platform itself. I fix what’s actually broken rather than recommending a rebuild.

Which SEO plugin should I use?

Whichever one you’re already on is usually fine. Yoast and Rank Math both do the job. The bigger issue is almost always how it’s configured, not which one you picked.

Can you help with page speed specifically?

Yes. Page speed and Core Web Vitals are one of the first things I check on any WordPress site, since they’re usually a bigger problem than people realise and a quicker fix than expected.

Do you write the content too?

Yes, if you want that. Blog posts, service pages, product descriptions, whatever your site needs. Written to rank and to read like a person wrote it.

How is this different from hiring an agency?

You get the same level of expertise without the overhead. No account managers, no generic packages, just tailored work done by me.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.


Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.


Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.