SHOPIFY SEO

Shopify SEO Consultant

Shopify makes it easy to launch a store and easy to quietly rack up SEO problems while you're at it, duplicate collection URLs, app bloat slowing every page down, variant pages competing with each other for the same rankings. I fix the platform-specific stuff first.

Get a free SEO audit

8+ years of SEO experience — no obligation.

We want more organic traffic that actually converts. Understanding product feeds, collection pages, and how Shopify actually structures URLs, not treating your store like a blog with a shopping cart bolted on.

Our site is slow and we don’t know why. Usually it’s a stack of apps nobody’s audited in years. I find out what’s actually adding weight and what’s just there out of habit.

We’re launching new products faster than our SEO can keep up. I’ll set up a repeatable process so new products and collections are built to rank from day one, not fixed after the fact.

What's included

What you get

Collection and category strategy

Structuring your collections so they rank for the terms people actually search, instead of leaving Shopify’s default setup to fight itself over duplicate and near-duplicate pages.

Product and variant SEO

Titles, descriptions, and structured data that help products rank, and a plan for variants and out-of-stock items that doesn’t leave dead pages accumulating across your store.

App and theme speed audit

Every app you install adds weight. I find out which ones are actually earning their place and which ones are just slowing your store down for no return.

Content that supports the catalog

Buying guides and comparison content that captures demand before someone’s ready to buy, and funnels it toward the collections and products that convert.

Technical SEO for scale

Faceted navigation, pagination, and duplicate content across filters, the issues that are specific to how Shopify (and most ecommerce platforms) generate URLs.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Free audit

A full crawl of your store, collections, and product pages for what's actually costing you rankings, ranked by impact.

Step 2

Prioritised plan

A ranked list tied to revenue impact, not a generic 40-point checklist, what to fix first and why.

Step 3

Execution and reporting

Monthly reporting so you can see traffic and revenue move, not just rank tracking.

Proof, not promises

MoverX: £102K to £200K monthly DTC revenue in 10 weeks

Read the case study →

FAQ

Questions people ask before we start

Do you work inside Shopify directly or just advise?

Both. I can make changes directly in your theme and settings, or hand your team a prioritised list if you’d rather your own developer implement it. Whatever fits how you work.

Will you tell me to install more apps?

Only if something genuinely can’t be solved another way. Most of the time the fix is cleaning up what’s already there, not adding another app to the pile.

Can you help with a Shopify migration?

Yes. Migrations are one of the highest-risk moments for ecommerce SEO. I handle redirects, structure, and technical setup so rankings don’t tank in the process.

How is this different from a general ecommerce SEO agency?

You get the same level of expertise without the account manager layer. No generic packages, no white-labelled work, just me handling your store directly.

✓ Platform-aware, I know the difference between a Shopify quirk and an SEO problem
✓ No app upsells, I'm not selling you another subscription to fix what I find
✓ Clear pricing, what you see is what you pay

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.