SHOPIFY SEO CONSULTING

Shopify SEO Consultant

Shopify makes it easy to launch a store and easy to end up with thin, duplicate-feeling collection pages and app bloat slowing everything down while you're at it. I handle the technical fixes, the on-page work, and the content, all accounting for how Shopify actually structures collections and variants, rather than a generic ecommerce checklist.

Starting from £750/mo

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No obligation, no sales pitch.

Real proof

DTC ecommerce: £102K to £200K monthly revenue in 10 weeks

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We want more organic traffic that actually converts. That starts with a technical foundation that isn’t fighting itself, and product and collection copy that’s actually written to sell, rather than a generic ecommerce template filled in with your product names.

Our content reads like it was written for a blog, instead of a store. I write and structure copy that understands product feeds, collection structure, and how a Shopify buyer actually shops, built as a store from the ground up rather than a blog post with a cart bolted on.

We’re launching new products faster than our SEO can keep up. I’ll set up a repeatable system so new products and collections get proper technical and on-page treatment from day one, instead of placeholder text patched in later.

What's included

What you get

Technical SEO audit & fixes

Crawl issues, duplicate collection and variant URLs, app-bloat speed problems, and indexation, the groundwork most Shopify stores never get around to fixing.

On-page SEO & keyword mapping

Every collection and product page assigned its own keyword, metadata aligned, pain-point intent prioritised over raw search volume.

Product and variant copy

Descriptions written to actually sell, steering clear of keyword-stuffed filler, with a plan for variants and out-of-stock items that doesn’t leave thin pages accumulating across your store.

Collection and category copy

Copy that gives your collection pages something real to rank with, instead of leaving them as a bare product grid.

Buying guides and comparison content

Content that captures demand before someone’s ready to buy, and funnels it toward the collections and products that convert.

Take the quiz

No obligation, no sales pitch.

How it works

How this engagement starts

Take the quiz or get in touch

A few questions about your store and what’s prompting the review.

Audit & scoping call

A technical and content audit, then a call to understand your catalogue, your buyers, and where things are currently falling short.

Roadmap, then a decision

A prioritised roadmap, with firm pricing drawn from published rates.

FAQ

Questions people ask before we start

Do you work inside Shopify directly or just hand over findings?

Both. I can enter content directly into your theme and admin, or hand your team a finished roadmap and copy to action themselves. Whatever fits how you work.

Do you handle technical SEO and link building too?

Technical SEO, on-page SEO, content strategy, and content production are all things I do myself. The one piece I don’t claim as my own work is link building, that’s coordinated through a trusted partner when it’s part of the scope.

Can you help with a Shopify migration?

Yes, both the technical side, redirects and URL structure mapped to the new theme, and the replacement content a migration needs, product and collection copy mapped to the new structure.

How is this different from a general ecommerce SEO service?

The fundamentals are the same as ecommerce SEO, but Shopify-specific work accounts for how the platform actually generates collection and variant URLs, and where app bloat tends to hide.

Should I hire a Shopify SEO expert, or try to do this myself?

If your store is small and you’re comfortable in the theme editor, a lot of the basics are doable yourself. It’s worth hiring a Shopify SEO expert once collection and variant URLs are tangled, app bloat is slowing the store down, or the catalogue’s grown past what you can audit page by page.

How much does this cost?

See current pricing for exact numbers, starting from an SEO audit at £595.

Do you only work with B2B ecommerce, SaaS, and manufacturing companies?

Most of my work is in those three areas, but not exclusively. If you’re outside them and need SEO-literate content or strategy, get in touch and I’ll tell you honestly whether it’s a fit.

✓ Technical SEO, on-page work, and content, all from one consultant
✓ Platform-aware, I know the difference between a Shopify quirk and an SEO problem
✓ Clear, published pricing, what you see is what you pay

Guides

Ecommerce SEO guides

How to audit a Shopify store's SEO (and what actually turns up)

A Shopify SEO audit guide covering the canonical URL bug almost every store has, app bloat, duplicate collection content, and what a proper audit actually finds.

The complete ecommerce SEO guide: category pages, technical fixes, and content

A complete ecommerce SEO guide covering category and product page strategy, the technical issues that actually cap ecommerce rankings, and a content plan built around how shoppers really search.

The ecommerce SEO audit checklist

A practical ecommerce SEO audit checklist covering technical issues, category and product pages, marketplace listings, and tracking, the same process behind real client results.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start early, well before November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, beyond lost equity.

Other ways I can help

B2B Content Writer

Blog posts, case studies, and website copy for B2B companies, backed by the SEO and AEO strategy that gets them found.

B2B SaaS Content Writer

Blog posts, feature content, and comparison pages for SaaS companies, backed by the SEO and AEO strategy that gets them found.

B2B SEO Audit

A technical, on-page, and content audit, rolled into one prioritised roadmap.

B2B SEO Consultant

Technical SEO, on-page work, and content for B2B companies, from one consultant, tracked through to revenue rather than just rankings.

Ecommerce SEO Audit

Find out exactly what's costing you rankings and sales, and what to fix first.

Ecommerce SEO Consultant

Technical SEO, on-page work, and content for ecommerce brands, from someone who runs DTC and wholesale channel strategy, not just researches it.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually research before they place an order.

Freelance B2B SEO Consultant

SEO that helps you get found by the people already looking for what you sell, without agency overhead.

Industrial SEO Services

Technical SEO, on-page work, and content for industrial and engineering companies, from a former CNC machinist, tracked through to RFQs rather than just rankings.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market rather than a translated homepage.

Manufacturing SEO Agency Alternative

The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.

Manufacturing SEO Consultant

Technical SEO, on-page work, and content for manufacturers, from a former CNC machinist, tracked through to RFQs rather than just rankings.

Manufacturing SEO Services

The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually research before they request a quote.

SaaS SEO Consultant

Technical SEO, on-page work, and content built around how SaaS buyers actually research, compare, and trial before they pay.

WordPress SEO Consultant

Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Take the quiz

No obligation, no sales pitch.