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ECOMMERCE SEO

Ecommerce SEO

We want more organic traffic that actually turns into revenue, not just visits. That means understanding product feeds, category pages, and marketplaces, not treating an ecommerce store like a blog with a shopping cart bolted on.

Built for Shopify, Magento, WooCommerce, and beyond.

8+ years of SEO experience, no obligation.


What's included

What you get

Category page strategy

Your category pages are usually your biggest untapped opportunity — structured, written, and internally linked to rank for the high-intent terms your buyers actually search.

Product page optimisation

Titles, descriptions, and structured data that help products rank and convert, without turning every listing into a keyword-stuffed mess.

Content that supports the catalog

Buying guides, comparison pages, and category content that captures demand earlier in the funnel and funnels it toward your products.

Technical SEO for scale

Faceted navigation, pagination, duplicate content across filters and variants, the technical issues that are specific to ecommerce and that most generalist SEO misses.

Platform-specific fixes

Whether you’re on Shopify, Magento, WooCommerce, or something custom, the fixes are tailored to how that platform actually handles URLs, canonicals, and indexing.
Get a free SEO audit

8+ years of SEO experience, no obligation.


How it works

How this engagement starts

Step 1

Free audit

Crawl your catalog, category pages, and marketplace listings for what's actually costing you rankings.

Step 2

Prioritised plan

A ranked list tied to revenue impact, not a generic checklist — what to fix first and why.

Step 3

Execution + reporting

Monthly GA4-backed reporting so you can see traffic and revenue move, not just rank tracking.


Proof, not promises

MoverX: £102K to £200K monthly DTC revenue in 10 weeks

Read the case study →


FAQ

Questions people ask before we start

Which ecommerce platforms do you work with?

Shopify, Magento, and WooCommerce most often, but the principles apply to any platform — the fixes are just implemented differently depending on how it handles URLs and templates.

How is this different from general SEO?

Ecommerce SEO lives or dies on category structure, faceted navigation, and product data at scale — problems a blog-focused SEO strategy usually doesn’t touch.

How long until we see results?

Most clients see early movement within 4-8 weeks, with meaningful revenue impact building over 3-6 months, depending on competition and catalog size.

Do you also run paid ads?

No — this is organic SEO only. If you’re running ads alongside it, I’ll use that data to help prioritise which keywords actually convert.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.


Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Financial Services SEO Consultant

SEO built around how people search when they're making real decisions about their money, not generic finance content.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.


Request your audit

Tell me about your store

No sales pitch, just a straight look at what's costing you rankings and revenue.

8+ years of SEO experience, no obligation.