ECOMMERCE SEO
Ecommerce SEO
We want more organic traffic that actually turns into revenue, not just visits. That means understanding product feeds, category pages, and marketplaces — not treating an ecommerce store like a blog with a shopping cart bolted on.
Built for Shopify, Magento, WooCommerce, and beyond.
8+ years of SEO experience — no obligation.
What's included
What you get
Category page strategy
Your category pages are usually your biggest untapped opportunity — structured, written, and internally linked to rank for the high-intent terms your buyers actually search.
Product page optimisation
Titles, descriptions, and structured data that help products rank and convert, without turning every listing into a keyword-stuffed mess.
Content that supports the catalog
Buying guides, comparison pages, and category content that captures demand earlier in the funnel and funnels it toward your products.
Technical SEO for scale
Faceted navigation, pagination, duplicate content across filters and variants — the technical issues that are specific to ecommerce and that most generalist SEO misses.
Platform-specific fixes
Whether you're on Shopify, Magento, WooCommerce, or something custom, the fixes are tailored to how that platform actually handles URLs, canonicals, and indexing.
8+ years of SEO experience — no obligation.
How it works
How this engagement starts
Step 1
Free audit
Crawl your catalog, category pages, and marketplace listings for what's actually costing you rankings.
Step 2
Prioritised plan
A ranked list tied to revenue impact, not a generic checklist — what to fix first and why.
Step 3
Execution + reporting
Monthly GA4-backed reporting so you can see traffic and revenue move, not just rank tracking.
Proof, not promises
739 to 8,150 visitors/month — Lawton Tubes
Read the case study →
FAQ
Questions people ask before we start
Which ecommerce platforms do you work with?
Shopify, Magento, and WooCommerce most often, but the principles apply to any platform — the fixes are just implemented differently depending on how it handles URLs and templates.
How is this different from general SEO?
Ecommerce SEO lives or dies on category structure, faceted navigation, and product data at scale — problems a blog-focused SEO strategy usually doesn't touch.
How long until we see results?
Most clients see early movement within 4-8 weeks, with meaningful revenue impact building over 3-6 months, depending on competition and catalog size.
Do you also run paid ads?
No — this is organic SEO only. If you're running ads alongside it, I'll use that data to help prioritise which keywords actually convert.
Guides
Ecommerce SEO guides
How much does ecommerce SEO cost? Real UK pricing for 2026
Real ecommerce SEO pricing bands by catalog size for the UK market in 2026, why freelancer and agency pricing differs so much, and what you should actually get for what you pay.
Ecommerce SEO and CRO: why traffic without conversion is a wasted budget
Why organic traffic and conversion rate are the same problem for most ecommerce stores, and why splitting them into separate engagements usually means paying twice for overlapping work.
Product page SEO: titles, descriptions, and schema that convert
How to write product titles, descriptions, and structured data that help individual products rank and convert, without turning every listing into a keyword-stuffed mess.
Ecommerce category page SEO: the highest-leverage pages most stores ignore
How to structure, write, and internally link ecommerce category pages so they actually rank — the highest-leverage pages most stores get wrong.
Other ways I can help
Conversion Optimisation (CRO)
We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.
Ecommerce SEO Audit
Find out exactly where you're losing sales to competitors, and what to fix first.
Freelance SEO Consultant UK
Practical SEO that helps you get found by the people already looking for what you sell.
Freelance SEO Content Writing Services
Gripping content that helps you climb the rankings and win new business.
Request your audit
Tell me about your store
No sales pitch, just a straight look at what's costing you rankings and revenue.