ECOMMERCE CONTENT REVIEW
Ecommerce Content Review
Most ecommerce sites have thin or duplicated product and category copy somewhere in the catalogue. I review what's there, across Shopify, Magento, WooCommerce, or anywhere else, and tell you honestly what's actually costing you sales and what to write first.
No obligation, no sales pitch.
Most ecommerce catalogues have the same problem somewhere: product pages that list specs but don’t sell, category pages left as a bare grid, marketplace listings that duplicate the site instead of complementing it. I review what’s actually there before recommending anything, so the writing that follows is aimed at what’s genuinely thin, not a generic checklist.
Related reading: B2B ecommerce and Shopify expertise · Shopify content writer · How MoverX grew DTC revenue 96% in 10 weeks
What's included
What you get
Category and product page review
Marketplace and feed content check
Competitor content gap analysis
Prioritised writing plan
No obligation, no sales pitch.
How it works
How this engagement starts
Take the quiz or get in touch
A few questions about your catalogue and what's prompting the review.
The review
A manual look through your catalogue, category pages, and marketplace listings, not an automated crawl report.
The walkthrough
A call to go through the findings together, in plain English, with a prioritised plan you can act on, and [real pricing](/pricing/) if you want help writing it.
FAQ
Questions people ask before we start
Is this a technical SEO audit?
Do you need admin access to my store?
What happens after the review?
How much does writing the content afterward cost?
Guides
Ecommerce SEO guides
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start now, not in November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Headless commerce and SEO: what you gain, and what quietly breaks
The real SEO trade-offs of going headless. What a decoupled frontend genuinely improves, and the rendering, sitemap, and redirect problems that break by default if nobody owns them.
Other ways I can help
Food Manufacturer Content Writer
Content built around how food and beverage buyers actually research before they place an order.
Freelance B2B Content Writer, Formerly an SEO Consultant
Content that helps you get found by the people already looking for what you sell, without agency overhead.
International Content for Manufacturers
Content for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.
Manufacturing Content Writing Services
The content a manufacturing website needs to turn traffic into RFQs, written by someone who understands what you make.
Manufacturing SEO Agency Alternative
The content-writing half of your manufacturing SEO strategy, from one person, not an agency account team.
Packaging Manufacturer Content Writer
Content built around how packaging buyers actually research before they request a quote.
SaaS Content Writer
Content built around how SaaS buyers actually research, compare, and trial before they pay.
Shopify Content Writer
Content built around how Shopify actually works, collections, variants, apps, and all.
WordPress Content Writer
Content for WordPress sites written to rank and to read like a person wrote it.
Ready to talk?
No sales pitch, just a straight conversation about your content.
No obligation, no sales pitch.