ECOMMERCE SEO AUDIT

Ecommerce SEO Audit

We want to know where we're losing sales to competitors and exactly what to fix first. This audit gives you that, a ranked list of what's broken, what's working, and what to do about it.

Built for Shopify, Magento, WooCommerce, and beyond.

Get a free SEO audit Book a free call

8+ years of SEO experience, no obligation.

What's included

What you get

Technical crawl

Every product, category, and collection page crawled for indexing issues, duplicate content, broken canonical tags, and crawl-budget waste — the stuff that quietly caps your visibility before a single keyword is even considered.

Category and product page review

How your category pages are structured, whether they’re thin or duplicated across filters and pagination, and whether your product pages are actually optimised to rank, not just to list.

Marketplace and feed check

If you sell on Amazon, Google Shopping, or other marketplaces alongside your own store, a look at whether your feeds and listings are competing with your own site instead of each other.

Competitor gap analysis

Where competitors are ranking for terms you’re not, broken down by revenue potential — not just traffic volume.

Prioritised action plan

Everything above rolled into a single ranked list, tied to revenue impact, not a generic 40-point checklist. What to fix first, and why.

Get a free SEO audit

8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Step 1

Site access

A read-only look at your site, GA4, and Search Console — no changes made, nothing installed.

Step 2

The audit

Full crawl and manual review of your catalog, category pages, and marketplace listings.

Step 3

The walkthrough

A call to go through the findings together, in plain English, with a prioritised plan you can act on with or without me.

Proof, not promises

MoverX: £102K to £200K monthly DTC revenue in 10 weeks

Read the case study →

FAQ

Questions people ask before we start

Is the audit actually free?

Yes. It’s how I show you what I’d actually do before you commit to anything.

Do you need admin access to my store?

No — read-only access to analytics and search data is enough for the audit itself. Nothing needs to be installed or changed.

How long does it take?

Most audits are delivered within a week, depending on catalog size.

What happens after the audit?

You get the full findings and action plan either way. If you want help implementing it, we talk about what that looks like — no pressure either way.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Financial Services SEO Consultant

SEO built around how people search when they're making real decisions about their money, not generic finance content.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Request your audit

Tell me about your store

No sales pitch, just a straight look at what's costing you rankings and revenue.