ECOMMERCE SEO AUDIT

Ecommerce SEO Audit

Most ecommerce sites have a technical issue or thin, duplicated product and category copy somewhere in the catalogue. I audit what's there, across Shopify, Magento, WooCommerce, or anywhere else, and tell you honestly what's actually costing you rankings and sales, and what to fix first. Delivered within 5 to 7 working days of getting access, from £950.

Starting from £950

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No obligation, no sales pitch.

Real proof

DTC ecommerce: £102K to £200K monthly revenue in 10 weeks

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Most ecommerce catalogues have the same problem somewhere: a technical issue capping how much of the site can even rank, product pages that list specs but don’t sell, category pages left as a bare grid, marketplace listings that duplicate the site instead of complementing it. I audit what’s actually there before recommending anything, so the fixes that follow are aimed squarely at what’s genuinely holding you back.

An ecommerce SEO audit service is only useful if it ends in something you can act on. A long list of issues with no sense of which ones actually cost you rankings or sales is just noise. Every audit ends with one prioritised roadmap, ranked by likely revenue impact, not by how many items fit on a checklist.

I run the technical crawl and content review myself, by hand, across Shopify, Magento, WooCommerce, or whatever you’re on, so every finding comes with a screenshot and a plain explanation instead of a wall of tool output you have to translate yourself. You’ll have the full roadmap within 5 to 7 working days of me getting access, ordered by what actually moves revenue first.

The problems

What the audit usually finds

8 problems I find most often. Not sure which is yours? Take the quiz.

Crawl issues capping how much can even rank Faceted filters and pagination generating thousands of near-duplicate URLs, quietly burning crawl budget that should be going to actual product and category pages.

What it looks like

Faceted filters and pagination generating thousands of near-duplicate URLs, quietly burning crawl budget that should be going to actual product and category pages.

How to spot it in two minutes

Search Console's Page Indexing report, check how many "discovered, currently not indexed" or "duplicate" URLs are filter or sort parameters rather than real pages.

How I fix it

I map which parameter combinations should be indexed, canonical, or blocked, and fix the rule generating the mess rather than the individual URLs.

Thin or duplicated category pages Category pages that are just a product grid with no real content, or near-identical copy reused across multiple categories.

What it looks like

Category pages that are just a product grid with no real content, or near-identical copy reused across multiple categories.

How to spot it in two minutes

Compare the text content on two related category pages, side by side. If they're interchangeable, Google likely sees them that way too.

How I fix it

I decide which categories deserve real content and write it, rather than templating the same paragraph across all of them.

Product pages that list specs but don't sell A bullet list of dimensions and materials with nothing that actually answers why a buyer should choose this product over a near-identical one.

What it looks like

A bullet list of dimensions and materials with nothing that actually answers why a buyer should choose this product over a near-identical one.

How to spot it in two minutes

Read a product page as someone comparing three similar items. If nothing differentiates it beyond the spec list, it's not helping the decision.

How I fix it

I write product content that sells the differentiator, not just restates the spec sheet.

Marketplace listings competing with the site Amazon, Google Shopping, or other marketplace listings ranking for terms your own site should own, splitting authority between the two.

What it looks like

Amazon, Google Shopping, or other marketplace listings ranking for terms your own site should own, splitting authority between the two.

How to spot it in two minutes

Search your main product terms and check whether your own marketplace listing outranks your own site.

How I fix it

I check whether marketplace and site content are working together or against each other, and adjust what's in your control.

Content gaps competitors already own Competitors ranking for comparison, buying-guide, or "best X for Y" searches your catalogue is a genuine fit for, that you haven't published anything against.

What it looks like

Competitors ranking for comparison, buying-guide, or "best X for Y" searches your catalogue is a genuine fit for, that you haven't published anything against.

How to spot it in two minutes

Search a handful of your category's comparison and buying-guide terms, note which competitor shows up every time.

How I fix it

I find the gaps worth closing, ranked by likely revenue impact, not just topic count.

Blog and product pages that never link to each other Guides and blog content exist in isolation from the catalogue, earning traffic that never flows toward a product or category page.

What it looks like

Guides and blog content exist in isolation from the catalogue, earning traffic that never flows toward a product or category page.

How to spot it in two minutes

Pick a recent guide or blog post and count how many links lead to an actual product or category page. Often it's none.

How I fix it

I map content to the catalogue and add the internal links that actually move someone from reading to browsing.

Structured data gaps or conflicts Missing Product schema, or two plugins or apps both outputting it, producing invalid duplicate markup Google has to guess between.

What it looks like

Missing Product schema, or two plugins or apps both outputting it, producing invalid duplicate markup Google has to guess between.

How to spot it in two minutes

Google's Rich Results Test on a handful of product pages, check for errors or duplicate Product markup.

How I fix it

I fix the schema at the template level and remove whichever source is creating the conflict.

Indexation and sitemap mismatches The XML sitemap listing pages that are actually noindexed, or indexable pages missing from the sitemap entirely.

What it looks like

The XML sitemap listing pages that are actually noindexed, or indexable pages missing from the sitemap entirely.

How to spot it in two minutes

Open your sitemap.xml and spot-check a sample of URLs against their actual indexing status in Search Console.

How I fix it

I align the two so search engines spend crawl budget on the pages that are actually meant to rank.

What you get

Technical crawl

Indexation, site speed, duplicate URLs across filters and pagination, and the crawl errors that quietly cap a catalogue’s rankings, checked by hand with a screenshot and an explanation for every issue, not a generic tool output with your logo on it.

Category and product page review

Whether your category pages are thin or duplicated, and whether your product pages actually say enough to convert buyers, rather than simply list specs.

Marketplace and feed content check

If you sell on Amazon, Google Shopping, or other marketplaces alongside your own store, a look at whether that copy is working with your own site or against it.

Competitor content gap analysis

Where competitors have content you don’t, broken down by likely revenue impact rather than topic count.

Prioritised roadmap

Everything above rolled into a single ranked list, ordered by revenue impact and effort, specific enough to hand straight to a developer or write yourself.

Get in touch

No obligation, no sales pitch.

How it works

How this engagement starts

Take the quiz or get in touch

A few questions about your catalogue and what’s prompting the audit.

The audit

A manual technical crawl plus a look through your catalogue, category pages, and marketplace listings, with every finding explained in context. Delivered within 5 to 7 working days of getting access.

The walkthrough

A call to go through the findings together, in plain English, with a prioritised roadmap you can act on, and real pricing if you want help fixing it.

FAQ

Questions people ask before we start

Is this just a technical crawl, or does it cover content too?

Both. The audit covers technical SEO, indexing, site speed, crawl errors, alongside the content itself, what’s thin, what’s missing, and whether it’s positioned to actually rank and convert.

How long does the audit take?

5 to 7 working days from when I get access to your site and analytics, so you’re acting on the findings quickly rather than waiting weeks for a report.

Why pay for this instead of running a free SEO checker tool?

Free tools flag generic issues with no sense of which ones actually matter, a WordPress plugin will happily tell you about 40 “errors” that cost you nothing. I check your specific catalogue by hand and rank fixes by likely revenue impact, not by how many boxes a tool ticks.

Do you need admin access to my store?

No, a look at the live site and your analytics is enough. Nothing needs to be installed or changed.

What happens after the audit?

You get the findings and a prioritised roadmap either way. If you want help fixing it, we talk about what that looks like, no pressure either way.

How much does fixing it afterward cost?

See current pricing for exact numbers, starting from an SEO Retainer at £1,200/mo.

What's actually included in an ecommerce SEO audit service?

A technical crawl, a review of your category and product pages, a check on marketplace and feed content if you sell beyond your own store, a competitor content gap analysis, and a single prioritised roadmap tying it all together, not a generic checklist with your logo on it.

What does ecommerce SEO pricing actually look like for an audit?

The audit itself starts from £950, a fixed cost agreed upfront. See current pricing for the full breakdown, including what ongoing work costs if you want help acting on the findings afterward.

Guides

Ecommerce SEO guides

The product description writing checklist: what actually gets read

A practical product description writing checklist covering research, structure, and what to actually say, the fixes that turn a spec sheet into copy that converts.

Ecommerce content writer vs. generalist copywriter: when running the channel actually matters

An ecommerce content writer who's actually run DTC and marketplace channels writes differently to a generalist copywriter. Here's the honest framework for when that experience matters, and when it doesn't.

Does your ecommerce site have a JavaScript SEO problem? How to check

A practical way to check whether your ecommerce site has a JavaScript SEO problem, using Google's own URL Inspection tool, no developer required for the first pass.

The WooCommerce SEO checklist: technical fixes most stores miss

A practical WooCommerce SEO checklist covering crawlability, URL structure, image weight, and mobile usability, the technical fixes that actually move rankings.

How to audit a Shopify store's SEO (and what turns up)

A Shopify SEO audit guide covering the canonical URL bug almost every store has, app bloat, duplicate collection content, and what a proper audit finds.

The complete ecommerce SEO guide: category pages, technical fixes, and content

A complete ecommerce SEO guide covering category and product page strategy, the technical issues that cap ecommerce rankings, and a content plan built around how shoppers really search.

Other ways I can help

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get in touch

No obligation, no sales pitch.