CONVERSION OPTIMISATION

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting into customers — and we don't trust our GA4 data enough to know which channels actually drive sales. Both problems usually have the same root cause, so I treat them as one engagement.

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8+ years of SEO experience, no obligation.

What's included

What you get

GA4 audit and clean-up

A check of how your GA4 is actually configured — event tracking, ecommerce purchase events, channel attribution — so the numbers you’re looking at reflect reality.

Conversion path review

Where visitors are dropping off between landing on a product or category page and completing a purchase, and why.

On-page conversion fixes

Trust signals, page speed, mobile experience, and checkout friction — the things that quietly cap conversion rate regardless of how much traffic you send.

Channel attribution

Which of your traffic sources are actually driving revenue, not just sessions, so you know where to invest further.

Ongoing reporting

Straightforward monthly reporting tied to revenue and conversion rate, not vanity traffic metrics.

Get a free SEO audit

8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Step 1

GA4 + funnel review

A look at your current GA4 setup and conversion funnel to find where the data and the experience are breaking down.

Step 2

Prioritised fixes

A ranked list of conversion fixes and tracking corrections, tied to expected revenue impact.

Step 3

Implementation + reporting

Fixes rolled out, GA4 corrected, and monthly reporting you can actually trust.

Proof, not promises

739 to 8,150 visitors/month — Lawton Tubes

Read the case study →

FAQ

Questions people ask before we start

Is this SEO or CRO?

Both, treated as one problem. Traffic without conversion and untrustworthy analytics usually trace back to the same gaps, so splitting them into separate engagements just means paying twice for overlapping diagnostic work.

Do you rebuild our GA4 from scratch?

Only if it needs it. Most of the time it’s a targeted clean-up of event tracking and attribution, not a full rebuild.

Will you also touch our checkout or site design?

I’ll flag on-page and checkout friction that’s costing you conversions, and can implement fixes within what your platform allows — bigger design or dev work gets scoped separately if needed.

How do you measure success here?

Conversion rate and revenue per session, backed by GA4 data you can actually trust — not just traffic or rankings.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

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Find out exactly where you're losing sales to competitors, and what to fix first.

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Freelance SEO Consultant UK

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Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

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SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

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Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

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SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

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SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

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SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

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SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

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Tell me about your store

No sales pitch, just a straight look at what's costing you rankings and revenue.