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TRAVEL SEO

SEO for Travel Companies

Travel searches happen months before a booking, and they happen in stages, inspiration, research, comparison, then finally booking. Good travel SEO has to capture demand at every stage, not just the final "book now" search.

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We rank for inspiration but not for bookings. Ranking for a destination name doesn’t help if the people searching it are months away from booking anything. I build content for both stages, and make sure each one leads toward the other.

Our seasonal content always launches too late. By the time content aimed at a booking spike is published, it hasn’t had time to rank before the window closes. Planning it months ahead fixes that.

We have hundreds of pages and no idea which ones actually work. At travel-catalogue scale, thin or duplicated destination pages quietly cannibalise each other. Getting that structure right is often the biggest opportunity.

Related reading: How to hire an SEO consultant · What SEO actually costs in the UK

What's included

What you get

Destination and itinerary content

Content built for the research stage, destination guides, itinerary ideas, comparison content, that captures demand early and funnels it toward your bookable trips.

Booking-page SEO

Structuring and optimising the pages that actually convert, specific trips, dates, and packages, so they rank for the high-intent searches, not just the inspirational ones.

Seasonal content planning

Getting seasonal and destination content live with enough runway to actually rank before the booking window opens, not published the month everyone’s already searching.

Technical SEO for scale

Travel sites often have hundreds of destination and trip pages. Getting indexing, internal linking, and duplicate content under control at that scale is where most travel SEO problems actually live.

Trust-focused content

Reviews, real trip details, and honest descriptions that help people book with confidence, especially for higher-value or longer trips.
Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site, rankings, and content against the searches that actually bring in bookings.

Step 2

Consultation

A call to understand your destinations, your audience, and what a good booking actually looks like for your business.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your trips rather than a generic travel SEO package.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

How much does SEO cost for a travel company?

Expect to invest at least £1,000 a month for work that actually moves rankings, covering technical fixes, content, and seasonal planning. Larger catalogues with many destinations usually spend more.

When should we start SEO for a busy booking season?

Earlier than feels necessary. Destination and seasonal content usually needs a few months to rank, so work aimed at a booking-window spike should start well before it opens.

We have hundreds of destination pages. Is that a problem?

It can be, if they’re thin or duplicated. That’s usually the first thing I check, since it’s a common, largely invisible issue at travel-catalogue scale.

How soon can I expect results?

Early-stage inspirational content can gain traction within a couple of months. Competitive, high-intent booking keywords typically take longer to build real traction.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

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Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.