TRAVEL SEO

SEO for Travel Companies

Travel searches happen months before a booking, and they happen in stages, inspiration, research, comparison, then finally booking. Good travel SEO has to capture demand at every stage, not just the final "book now" search.

Starting from £650/mo

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8+ years of SEO experience, no obligation.

Proof, not promises

739 to 8,150 organic visitors per month, +1,003% growth

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We rank for inspiration but not for bookings. Ranking for a destination name doesn’t help if the people searching it are months away from booking anything. I build content for both stages, and make sure each one leads toward the other.

Our seasonal content always launches too late. By the time content aimed at a booking spike is published, it hasn’t had time to rank before the window closes. Planning it months ahead fixes that.

We have hundreds of pages and no idea which ones actually work. At travel-catalogue scale, thin or duplicated destination pages quietly cannibalise each other. Getting that structure right is often the biggest opportunity.

What's included

What you get

Destination and itinerary content

Content built for the research stage, destination guides, itinerary ideas, comparison content, that captures demand early and funnels it toward your bookable trips.

Booking-page SEO

Structuring and optimising the pages that actually convert, specific trips, dates, and packages, so they rank for the high-intent searches, not just the inspirational ones.

Seasonal content planning

Getting seasonal and destination content live with enough runway to actually rank before the booking window opens, not published the month everyone’s already searching.

Technical SEO for scale

Travel sites often have hundreds of destination and trip pages. Getting indexing, internal linking, and duplicate content under control at that scale is where most travel SEO problems actually live.

Trust-focused content

Reviews, real trip details, and honest descriptions that help people book with confidence, especially for higher-value or longer trips.

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8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Website audit

A full audit of your current site, rankings, and content against the searches that actually bring in bookings.

Consultation

A call to understand your destinations, your audience, and what a good booking actually looks like for your business.

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your trips rather than a generic travel SEO package.

FAQ

Questions people ask before we start

How much does SEO cost for a travel company?

Expect to invest at least £1,000 a month for work that actually moves rankings, covering technical fixes, content, and seasonal planning. Larger catalogues with many destinations usually spend more.

When should we start SEO for a busy booking season?

Earlier than feels necessary. Destination and seasonal content usually needs a few months to rank, so work aimed at a booking-window spike should start well before it opens.

We have hundreds of destination pages. Is that a problem?

It can be, if they’re thin or duplicated. That’s usually the first thing I check, since it’s a common, largely invisible issue at travel-catalogue scale.

How soon can I expect results?

Early-stage inspirational content can gain traction within a couple of months. Competitive, high-intent booking keywords typically take longer to build real traction.

✓ Built for the full research journey, not just the final booking search
✓ Seasonal planning, so destination content is live in time to rank
✓ Clear pricing, no bloated retainers

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Ready to talk?

No sales pitch, just a straight conversation about your SEO.

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8+ years of SEO experience, no obligation.