REAL ESTATE SEO

SEO for Real Estate

Property search is about as local as search gets. Someone looking for an estate agent in one postcode couldn't care less about your rankings three towns over. Real estate SEO has to be built at that level of specificity, not a single generic services page.

Get a free SEO audit

8+ years of SEO experience — no obligation.

We’re invisible outside our one obvious search term. Most agencies only optimise for “estate agents in [town].” I build out the specific searches people actually use, area by area, property type by property type.

We compete with portals we can’t outrank. You’re not trying to beat Rightmove at its own game. The win is owning the local, branded, and area-specific searches portals don’t compete for.

Our site looks the same as every other agency’s. Templated agency sites often are the same, right down to the copy. I write content that actually reflects your business and your areas.

What's included

What you get

Area-specific landing pages

Individual pages for each area you actually cover, built around how people search for that specific area, not one page with a list of postcodes at the bottom.

Local SEO and Google Business Profile

For property searches, the local map pack often gets seen before the organic results below it. Getting that right is usually the highest-leverage fix available.

Trust-focused content

Content that answers what people actually want to know before instructing an agent, local market knowledge, recent sales, what makes you different from the agency next door.

Technical SEO

A fast site that handles listings, images, and search filters properly, without the duplicate-content mess that property portals and filter combinations tend to create.

Link building

Real, relevant local links, from local press to community sites, the kind that reinforce you’re a genuine part of the areas you cover.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site and rankings against the specific areas and property types you actually want more enquiries for.

Step 2

Consultation

A call to understand your coverage area, your target client, and what a good enquiry looks like for your business.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around the specific areas you actually operate in.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

How much does SEO cost for an estate agency?

Expect to invest at least £1,000 a month for work covering technical fixes, content, and local optimisation properly. Agencies covering several areas usually spend more. I’ll walk you through what’s realistic before we start.

We cover a lot of areas, does every one need its own page?

The ones that actually bring in business, yes. A handful of well-built area pages beats twenty thin ones that all say the same thing with the postcode swapped.

Can you help with new listings and property pages too?

Yes, particularly around avoiding the duplicate-content issues that portal syndication and filter pages tend to create.

How long until we see results?

Local visibility improvements can show up within weeks. Competitive area terms typically take two to four months to build real traction.

✓ Hyper-local by design, dedicated pages for the areas you actually cover
✓ No postcode-stuffed filler, every page written to genuinely help
✓ Clear pricing, no bloated retainers

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.