LAW FIRM SEO

SEO for Law Firms

Legal search demand isn't one thing. It ranges from urgent and personal (family law, personal injury) to considered and commercial (corporate, conveyancing). Good law firm SEO treats each practice area on its own terms instead of one generic legal SEO package.

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8+ years of SEO experience — no obligation.

We rank for “solicitor” but not for what we actually do. Ranking for a broad term doesn’t help if the people searching it aren’t ready to instruct anyone yet. I build pages around the specific searches that actually convert.

One page is trying to cover every practice area. When a single page tries to rank for family law, conveyancing, and commercial disputes at once, it usually ranks properly for none of them.

We’re invisible in the local pack. For most legal searches, the map results get seen first. If you’re not there, the organic listing below it barely matters.

If your firm focuses on a specific area, it’s often worth going deeper than a general legal SEO approach. See how that looks for family law and personal injury specifically.

What's included

What you get

Practice-area pages that actually convert

Separate, properly built pages for each practice area, written around how someone in that specific situation actually searches, not one page trying to cover the whole firm.

Local SEO and Google Business Profile

Most legal searches, even commercial ones, have local intent. Getting your Google Business Profile, reviews, and local listings right is often the fastest lever to pull.

Trust-focused content

Content that answers the practical questions people have before they’ll pick up the phone, written without sounding like a legal disclaimer.

Technical SEO

Site speed, mobile experience, and clean structure. If someone’s searching from their phone in a stressful moment, a slow site loses them before they read a word.

Link building

Real, relevant links from legal directories and local publications, the kind that build authority without looking bought.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site, rankings, and content against the searches that actually bring in enquiries.

Step 2

Consultation

A call to understand your practice areas, your catchment area, and what a good enquiry actually looks like for your firm.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your practice rather than a generic legal SEO package.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

We have several practice areas. Do we need a page for each?

Usually, yes. A firm covering family law, conveyancing, and commercial disputes is really serving three different audiences with three different search intents. One page rarely serves all three well.

How much does SEO cost for a law firm?

It depends on your practice areas and how competitive your area is, but expect to invest at least £1,000 a month for work that actually moves rankings. I’ll walk you through what’s realistic before we start.

Do you have experience with specific practice areas?

Yes, I’ve built dedicated SEO around specific practice areas before, see SEO for family lawyers and SEO for personal injury lawyers for how that looks in practice.

How soon can I expect results?

Local visibility improvements can show up within weeks. Competitive practice-area keywords typically take two to four months to build real traction.

✓ Built per practice area, not one page trying to cover everything
✓ Local-first approach for the searches that actually convert
✓ Clear pricing, no retainers you can't leave

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

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SaaS SEO Consultant

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SEO for Personal Injury Lawyers

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Content that ranks and reads like a person wrote it, because one did.

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WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.