INSURANCE SEO
SEO for Insurance Companies
Insurance search is comparison-heavy and trust-sensitive. People are researching carefully, often comparing several providers in the same session. Good insurance SEO earns that comparison, it doesn't just chase the broadest keyword.
Starting from £650/mo
8+ years of SEO experience, no obligation.
We rank behind the comparison sites for everything. True for broad terms. Less true for policy-specific, local, and trust-driven searches, where a specialist provider has a real shot at outranking a generic aggregator.
One page is trying to cover every type of cover we sell. When a single page tries to rank for home, motor, and business insurance at once, it usually ranks properly for none of them.
Our site doesn’t build the trust this decision needs. Content that reads like policy small print loses people who are trying to decide whether to trust you with their cover. I write for the decision, not just the policy.
Related reading: How to hire an SEO consultant · What SEO actually costs in the UK
What's included
What you get
Policy-specific pages
Trust and comparison-focused content
Local SEO, where relevant
Technical SEO
Reputation and review strategy
8+ years of SEO experience, no obligation.
How it works
How this engagement starts
Website audit
A full audit of your current site, rankings, and content against the searches that actually bring in quote requests.
Consultation
A call to understand your policy types, your market, and what a good quote request actually looks like for your business.
Personalised SEO proposal
A proposal covering deliverables, timelines, and pricing, built around your business rather than a generic insurance template.
FAQ
Questions people ask before we start
How do we compete against the big comparison sites?
How much does SEO cost for an insurance business?
Can you write accurate policy content?
How soon can I expect results?
- ✓ Built per policy type, not one page trying to cover everything
- ✓ Trust-focused content for a comparison-heavy market
- ✓ Clear pricing, no bloated retainers
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Ready to talk?
No sales pitch, just a straight conversation about your SEO.
8+ years of SEO experience, no obligation.