INSURANCE SEO

SEO for Insurance Companies

Insurance search is comparison-heavy and trust-sensitive. People are researching carefully, often comparing several providers in the same session. Good insurance SEO earns that comparison, it doesn't just chase the broadest keyword.

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8+ years of SEO experience — no obligation.

We rank behind the comparison sites for everything. True for broad terms. Less true for policy-specific, local, and trust-driven searches, where a specialist provider has a real shot at outranking a generic aggregator.

One page is trying to cover every type of cover we sell. When a single page tries to rank for home, motor, and business insurance at once, it usually ranks properly for none of them.

Our site doesn’t build the trust this decision needs. Content that reads like policy small print loses people who are trying to decide whether to trust you with their cover. I write for the decision, not just the policy.

What's included

What you get

Policy-specific pages

Separate, properly built pages for each policy type you offer, instead of one page trying to rank for every kind of cover at once.

Trust and comparison-focused content

Content that answers the practical questions people ask while comparing providers, what’s covered, what isn’t, how claims work, written in plain English instead of policy jargon.

Local SEO, where relevant

For brokers with a local or regional presence, getting Google Business Profile, reviews, and local listings right adds a trust signal that national comparison sites can’t easily match.

Technical SEO

A fast, mobile-friendly site with a clean quote process. Slow or confusing quote flows lose people mid-comparison.

Reputation and review strategy

A genuine process for collecting reviews, one of the strongest trust and ranking signals in a market this comparison- driven.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site, rankings, and content against the searches that actually bring in quote requests.

Step 2

Consultation

A call to understand your policy types, your market, and what a good quote request actually looks like for your business.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your business rather than a generic insurance template.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

How do we compete against the big comparison sites?

Directly competing for the broadest terms is a hard fight. The realistic win is usually policy-specific, local, or trust-driven searches where a specialist provider can genuinely outrank a generic comparison result.

How much does SEO cost for an insurance business?

Expect to invest at least £1,000 a month for work that actually moves rankings, covering technical fixes, content, and trust-building. Multi-policy providers usually spend more.

Can you write accurate policy content?

I write clearly and accurately based on your policy documents and review, and I’d always recommend a compliance review pass on anything published, the same as any credible insurance content should get.

How soon can I expect results?

Local and niche-policy visibility can show up within weeks. Competitive, broad-cover keywords typically take longer, several months of consistent work.

✓ Built per policy type, not one page trying to cover everything
✓ Trust-focused content for a comparison-heavy market
✓ Clear pricing, no bloated retainers

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

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Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.