HOTEL SEO

SEO for Hotels

The uncomfortable truth about hotel SEO is that Booking.com and Expedia usually outrank independent hotels for their own name, let alone generic searches. Good hotel SEO is largely about clawing back the direct bookings those platforms take a cut of every time.

Starting from £650/mo

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8+ years of SEO experience, no obligation.

Proof, not promises

739 to 8,150 organic visitors per month, +1,003% growth

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We rank behind Booking.com for our own name. This is more common than most hoteliers realise, and it’s usually fixable with the right technical and content foundations.

Guests find us through platforms and never come back direct. Content that gives people a reason to book direct, better rates, local knowledge, a personal touch, helps shift that balance over time.

Our site looks dated next to the platforms. A clean, fast, mobile-friendly booking experience matters more than most hoteliers assume when it comes to winning that direct booking.

What's included

What you get

Direct booking-focused content

Content and page structure built to win the “book direct” case, room pages, local guides, and offers that give people a genuine reason to book with you instead of through a platform taking a commission.

Local and "things to do" SEO

Capturing the searches people make before they’ve decided where to stay, local attractions, events, and area guides, and pointing that demand toward your booking page.

Google Business Profile and Google Hotel listings

Getting your Business Profile and Google Hotel Ads presence properly set up, since this is often the first thing people see even before organic results.

Trust-focused content

Reviews, photography context, and honest descriptions that help people choose confidently, rather than defaulting to a platform they already trust.

Technical SEO

A fast, mobile-friendly booking flow. Slow sites lose bookings directly to whichever platform loads faster.

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8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Website audit

A full audit of your current site, rankings, and where you're losing bookings to platforms, ranked by impact.

Consultation

A call to understand your property, your guests, and what a good direct booking actually looks like for you.

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your property rather than a generic hospitality template.

FAQ

Questions people ask before we start

Can SEO actually beat Booking.com and Expedia?

For your own hotel name and local searches, yes, that’s realistic and worth prioritising first. For broad, generic searches against every platform at once, it’s a longer, harder fight. I’ll be honest about which battles are worth having.

How much does SEO cost for an independent hotel?

Expect to invest at least £1,000 a month for work that actually moves rankings, covering technical fixes, content, and local optimisation. It’s worth weighing against the commission you’re currently paying platforms.

Can you help with reviews across multiple platforms?

I focus primarily on Google, since that’s what drives organic search, but a genuine, consistent review strategy across platforms supports both direct bookings and your platform listings.

How soon can I expect results?

Local visibility improvements can show up within weeks. Ranking above major platforms for competitive terms typically takes longer, several months of consistent work.

✓ Built to win direct bookings back from commission-taking platforms
✓ Local guide content that captures demand before the decision is made
✓ Clear pricing, no bloated retainers

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Ready to talk?

No sales pitch, just a straight conversation about your SEO.

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8+ years of SEO experience, no obligation.