DENTAL SEO

SEO for Dentists

Dental search demand splits in two directions, urgent local searches ("emergency dentist near me") and considered, treatment-specific ones ("invisalign cost"). Good dental SEO has to serve both, not just chase whichever one is easier to rank for.

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8+ years of SEO experience — no obligation.

We rank for “dentist” but lose the emergency searches. Urgent, local intent needs its own dedicated page, not a general services page buried three clicks deep.

Our cosmetic and NHS pages compete with each other. When two pages target overlapping keywords, Google often struggles to rank either properly. I structure content so each page has a clear job.

We’re invisible in the local pack. For most dental searches, the map results get seen first. If you’re not there, the organic listing below it barely matters.

I’ve written before on the specifics of local dental SEO in Birmingham and Lichfield, if you want a sense of how this plays out for practices closer to home.

What's included

What you get

Treatment-specific pages

Separate, properly built pages for each treatment, general check-ups, cosmetic work, implants, orthodontics, instead of one page trying to rank for everything at once.

Local SEO and Google Business Profile

Most dental searches have local, often urgent, intent. Getting your Google Business Profile, reviews, and local listings right is usually the fastest lever to pull.

NHS and private search separation

Structuring content so NHS and private-treatment searches each land on the right page, rather than one page trying to serve both and satisfying neither.

Trust-focused content

Content that answers the real questions people have before booking, cost, pain, what actually happens, written without sounding like a clinical leaflet.

Technical SEO

A fast, mobile-friendly site with clean booking flows. If someone’s searching for an emergency dentist on their phone, a slow site loses them before they find your number.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site, rankings, and content against the searches that actually bring in bookings.

Step 2

Consultation

A call to understand your treatments, your catchment area, and what a good enquiry actually looks like for your practice.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your practice rather than a generic dental SEO package.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

How much does SEO cost for a dental practice?

Expect to invest at least £1,000 a month for work that actually moves rankings, covering technical fixes, content, and local optimisation. Multi-location practices usually spend more.

Can you help with reviews and reputation too?

Yes. Reviews are one of the strongest local ranking signals for dental practices, and I’ll help you build a genuine process for collecting them, not a workaround.

We have multiple practice locations. Can you handle that?

Yes. Each location gets its own properly built page, so Google, and the people searching, can tell exactly which practice is closest to them.

How soon can I expect results?

Local visibility improvements can show up within weeks. Competitive treatment keywords typically take two to four months to build real traction.

✓ Local-first approach, because most dental searches are local
✓ Treatment pages that convert, not one page trying to cover everything
✓ Clear pricing, no bloated retainers

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

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SEO built around how people actually search for an architect, by project type, and by area.

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SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.