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SEO COPYWRITING

SEO Copywriting Services

Most "SEO copywriting" is either an SEO who writes stiff, keyword-stuffed copy, or a copywriter who ignores search intent entirely. I do the keyword research and the writing myself, so neither side gets sacrificed for the other.

8+ years of SEO experience, no obligation.

1,003%

Organic traffic growth

8,150

Monthly organic visitors, up from 739

40

Business enquiries per month (avg.)

Copy written by an SEO reads stiff. Keyword-first thinking with no ear for how people actually read, and it shows.

Copy written by a copywriter with no SEO input ranks for nothing. Beautiful sentences that never surface because no one researched what people are actually searching.

Handing a project between two specialists loses something in the handoff. The SEO’s keyword list doesn’t always survive contact with a copywriter who’s never seen the search data.

I do both halves myself: the keyword and intent research, then the actual writing, so the page that’s built to rank is the same page built to convert. If you want to see the guide behind this approach, read SEO copywriting 101. For the wider service without the SEO layer, see copywriting services.


What's included

What you get

Keyword and intent research

The actual terms your buyers search, mapped to the right page and the right stage of their decision, before a word gets written.

On-page copy that reads naturally

Headings, structure, and keyword use that satisfy search engines without reading like it was written for one.

Landing pages built to rank and convert

Copy structured around search intent first, then persuasion, so the page that ranks is also the page that converts.

Blog content built for search

Articles researched against what’s already ranking, so you’re not writing into a gap that doesn’t exist.

Meta titles and descriptions

Written to earn the click, not just describe the page.
Get a free copywriting quote

8+ years of SEO experience, no obligation.


See the difference

Keyword-stuffed vs. actually good

Illustrative example — same target keyword, same search intent, written two different ways.

Before

“Looking for the best waterproof running shoes? Our waterproof running shoes are the best waterproof running shoes on the market, offering waterproof running shoe technology for every runner.”

After

“Wet trail, wetter socks, ruined run. The right waterproof running shoes keep water out without turning your foot into a sauna — here’s what actually holds up past mile three.”


How it works

How this engagement starts

1

Keyword and intent research

I find the terms worth targeting for your business and map them to pages, existing or new.

2

Draft

Copy written around that research, structured for search engines and for the person actually reading it.

3

Revise and deliver

One revision round, then final copy delivered with meta titles and descriptions included.


FAQ

Questions people ask before we start

What's the difference between this and regular copywriting?

Regular copywriting is written to persuade. SEO copywriting is written to persuade and to be found in the first place, which means keyword research and search intent shape the page before a word is drafted. See copywriting services if you don’t need the search side of it.

Will the copy sound keyword-stuffed?

No. If a page reads like it was written for a search engine instead of a person, it’s failed at the actual job. Search intent shapes the structure, not the sentence-level wording.

Do you also handle the technical SEO side?

Copy and content are one part of SEO. If you want the full picture, technical fixes included, see freelance SEO consultant.

How do you research keywords for a niche industry?

The same research process I use across manufacturing, SaaS, and professional services, actual search data plus how your buyers talk about the problem, not guesswork.

How is this priced?

Per page or per project, same as general copywriting, quoted after a brief call. Keyword research is included, not billed separately.

Guides

SEO copywriting guides


Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Content & Blog Writing Services

Blog and content writing that's researched, not padded, and built to hold attention once it's read.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Copywriting Services

Copy that reads well and converts, written by one person from brief to delivery.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Financial Services SEO Consultant

SEO built around how people search when they're making real decisions about their money, not generic finance content.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO Copywriting Agency Alternative

The same outcome an SEO copywriting agency sells you, minus the account managers and the markup.

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SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

Website Copywriting Services

Website copy that explains what you do and turns visitors into enquiries.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.


Ready to talk?

No sales pitch, just a straight conversation about your SEO.

8+ years of SEO experience, no obligation.