SAAS SEO

SaaS SEO Consultant

SaaS search is its own thing. People compare tools side by side, read "alternatives to" pages before they've heard of you, and often try before they buy. SaaS SEO has to be built around that research-heavy path, not a generic B2B playbook.

Starting from £650/mo

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8+ years of SEO experience, no obligation.

Proof, not promises

739 to 8,150 organic visitors per month, +1,003% growth

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We rank for our brand name and nothing else. That means people already know you. The bigger opportunity is showing up before they do, in the comparison and research phase.

Competitors are winning the “alternatives to” searches. Those pages convert well because the person reading them is already shopping. Leaving them to review sites and competitors is leaving money on the table.

Our blog gets traffic that never converts. Usually a sign the content is built for awareness only, with nothing tying it back to the product. I build content that supports the whole funnel, not just the top of it.

Related reading: SEO for SaaS companies · SaaS content writing 101 · B2B SEO consultant

What's included

What you get

Comparison and alternative pages

The pages your prospects are already reading somewhere else, “X vs Y” and “alternatives to X,” built properly instead of left to competitors and review sites to own entirely.

Product-led content

Content that ties back to what your product actually does, written by someone who’ll take the time to understand it, not filed under generic SaaS marketing advice.

Bottom-of-funnel commercial pages

Feature and use-case pages written to convert a trial user or a free-plan user into a paying one, not just written to rank for a broad category term.

Technical SEO

Especially important for SaaS sites with docs, changelogs, and app-adjacent pages that can quietly compete with your marketing pages for the same rankings.

Content strategy tied to the funnel

A plan that maps content to awareness, comparison, and decision stages, so you’re not just publishing blog posts and hoping some of them convert.

Take the quiz

8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Website audit

A full audit of your site, rankings, and existing content against the searches your actual buyers use, from "alternatives to" through to bottom-of-funnel terms.

Consultation

A call to understand your product, your ICP, and your trial-to-paid funnel, so content gets built around real buying behaviour.

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your funnel rather than a generic template.

FAQ

Questions people ask before we start

Should we target competitor comparison keywords?

Usually yes, carefully. “X vs Y” and “alternatives to X” pages capture people who are already comparing options. Done well, they convert better than most top-of-funnel content.

How does SEO fit with our product-led growth motion?

SEO and PLG work well together. Organic search brings people in who are already looking for a solution, and a good free trial or freemium tier does the converting from there.

How long does SaaS SEO take to show results?

Competitive comparison and category terms typically take three to six months. Longer-tail, feature-specific content can move faster, often within weeks.

Do you work with early-stage SaaS companies?

Yes. Earlier-stage companies often have the most to gain from SEO since paid acquisition costs are usually higher relative to budget. I’ll be upfront about what’s realistic for where you are.

✓ Built around the SaaS research-and-trial journey, not a generic B2B funnel
✓ Product-led content, written by someone who actually learns your product
✓ Clear pricing, no bloated retainers

Other ways I can help

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Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Take the quiz

8+ years of SEO experience, no obligation.