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SAAS SEO CONSULTING

SaaS SEO Consultant

SaaS search is its own thing. People compare tools side by side, read "alternatives to" pages before they've heard of you, and often try before they buy. I handle the technical SEO, the on-page work, and the content, all built specifically around that research-heavy path.

Starting from £750/mo

Take the quiz

No obligation, no sales pitch.

This is for you if:

  • ✓Your blog gets traffic, but it doesn't turn into signups, because the content stops at what a feature does and never gets to why it matters, or there's a technical issue capping how much can rank at all
  • ✓Product says your marketing content isn't technical enough, or marketing says product content isn't readable enough
  • ✓A feature just launched and there's nothing published about it yet
  • ✓Competitors keep showing up in comparison searches and you don't

We rank for our brand name and nothing else. That means people already know you. The bigger opportunity is showing up before they do, in the comparison and research phase.

Competitors are winning the “alternatives to” searches. Those pages convert well because the person reading them is already shopping. Leaving them to review sites and competitors is leaving money on the table.

Our blog gets traffic that never converts. Usually a sign the content is built for awareness only, with nothing tying it back to the product, or that there’s a technical issue stopping it from ranking for anything that matters. I’ll tell you honestly which one it is.

The proof stat above is from Lawton Tubes, a manufacturer, not a SaaS company, because that’s where the named results are so far. The approach carries over directly: SEO mapped to a longer research-and-sign-off process instead of a single keyword, the same thing a B2B SaaS buyer goes through. See how I actually track an engagement from visibility through to revenue.

SaaS sub-verticals I cover

MarTech Fintech HR tech Health tech Workflow & automation tools Productivity SaaS CX & support tech

Related reading: SEO for SaaS companies · SaaS content writing 101 · B2B SaaS expertise

What's included

What you get

Technical SEO audit & fixes

Crawl issues, indexation, site speed, and schema, the groundwork so your content and rankings aren’t fighting the platform underneath them.

On-page SEO & keyword mapping

Every page assigned its own keyword, metadata and headers aligned, pain-point intent prioritised over raw search volume.

Comparison and alternative pages

The pages your prospects are already reading somewhere else, “X vs Y” and “alternatives to X,” written properly instead of left to competitors and review sites to own entirely.

Product-led content

Content that ties back to what your product actually does, written by someone who’ll take the time to understand it, not filed under generic SaaS marketing advice.

Content strategy tied to the funnel

A plan that maps content to awareness, comparison, and decision stages, so every post has a job to do rather than publishing and hoping some of it converts.
Take the quiz

No obligation, no sales pitch.


How it works

How this engagement starts

1

Take the quiz or get in touch

A few questions about your product and ICP, so I can tell you honestly whether I’m the right fit.
2

Audit & scoping call

A technical and content audit, then a call to walk through findings and map them to your trial-to-paid funnel.
3

Roadmap, then a decision

A prioritised roadmap, priced transparently from published rates.

FAQ

Questions people ask before we start

Should we target competitor comparison keywords?

Usually yes, carefully. “X vs Y” and “alternatives to X” pages capture people who are already comparing options. Done well, they convert better than most top-of-funnel content.

Do you handle technical SEO and link building too?

Technical SEO, on-page SEO, content strategy, and content production are all things I do myself. The one piece I don’t claim as my own work is link building, that’s coordinated through a trusted partner when it’s part of the scope.

How long before this shows results?

Competitive comparison and category terms typically take three to six months to rank. Longer-tail, feature-specific content can move faster, often within weeks. Technical fixes often show up in Search Console within days.

Are you one of several SaaS SEO consultants I'd be working with, or the only one?

Just me. I’m the one scoping the work, doing the work, and the one you’d talk to if something’s not working, not one name on a roster of consultants handed off to whoever’s free.

Do you work with early-stage SaaS companies?

Yes. Earlier-stage companies often have the most to gain from organic growth since paid acquisition costs are usually higher relative to budget. I’ll be upfront about what’s realistic for where you are.

How much does this cost?

See current pricing for exact numbers, starting from an SEO audit at £595.

Do you only work with B2B ecommerce, SaaS, and manufacturing companies?

Most of my work is in those three areas, but not exclusively. If you’re outside them and need SEO-literate content or strategy, get in touch and I’ll tell you honestly whether it’s a fit.

Other ways I can help

B2B Content Writer

Blog posts, case studies, and website copy for B2B companies, backed by the SEO and AEO strategy that gets them found.

B2B SaaS Content Writer

Blog posts, feature content, and comparison pages for SaaS companies, backed by the SEO and AEO strategy that gets them found.

B2B SEO Audit

A technical, on-page, and content audit, rolled into one prioritised roadmap.

B2B SEO Consultant

Technical SEO, on-page work, and content for B2B companies, from one consultant, tracked through to revenue rather than just rankings.

Ecommerce SEO Audit

Find out exactly what's costing you rankings and sales, and what to fix first.

Ecommerce SEO Consultant

Technical SEO, on-page work, and content for ecommerce brands, from someone who runs DTC and wholesale channel strategy, not just researches it.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually research before they place an order.

Freelance B2B SEO Consultant

SEO that helps you get found by the people already looking for what you sell, without agency overhead.

Industrial SEO Services

Technical SEO, on-page work, and content for industrial and engineering companies, from a former CNC machinist, tracked through to RFQs rather than just rankings.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market rather than a translated homepage.

Manufacturing SEO Agency Alternative

The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.

Manufacturing SEO Consultant

Technical SEO, on-page work, and content for manufacturers, from a former CNC machinist, tracked through to RFQs rather than just rankings.

Manufacturing SEO Services

The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually research before they request a quote.

Shopify SEO Consultant

Technical SEO, on-page work, and content built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.


Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Take the quiz

No obligation, no sales pitch.