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SAAS SEO

SaaS SEO Consultant

SaaS search is its own thing. People compare tools side by side, read "alternatives to" pages before they've heard of you, and often try before they buy. SaaS SEO has to be built around that research-heavy path, not a generic B2B playbook.

Get a free SEO audit

8+ years of SEO experience — no obligation.

We rank for our brand name and nothing else. That means people already know you. The bigger opportunity is showing up before they do, in the comparison and research phase.

Competitors are winning the “alternatives to” searches. Those pages convert well because the person reading them is already shopping. Leaving them to review sites and competitors is leaving money on the table.

Our blog gets traffic that never converts. Usually a sign the content is built for awareness only, with nothing tying it back to the product. I build content that supports the whole funnel, not just the top of it.

Related reading: SEO for SaaS companies · SaaS content writing 101 · B2B SEO consultant

What's included

What you get

Comparison and alternative pages

The pages your prospects are already reading somewhere else, “X vs Y” and “alternatives to X,” built properly instead of left to competitors and review sites to own entirely.

Product-led content

Content that ties back to what your product actually does, written by someone who’ll take the time to understand it, not filed under generic SaaS marketing advice.

Bottom-of-funnel commercial pages

Feature and use-case pages written to convert a trial user or a free-plan user into a paying one, not just written to rank for a broad category term.

Technical SEO

Especially important for SaaS sites with docs, changelogs, and app-adjacent pages that can quietly compete with your marketing pages for the same rankings.

Content strategy tied to the funnel

A plan that maps content to awareness, comparison, and decision stages, so you’re not just publishing blog posts and hoping some of them convert.
Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your site, rankings, and existing content against the searches your actual buyers use, from "alternatives to" through to bottom-of-funnel terms.

Step 2

Consultation

A call to understand your product, your ICP, and your trial-to-paid funnel, so content gets built around real buying behaviour.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your funnel rather than a generic template.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

Should we target competitor comparison keywords?

Usually yes, carefully. “X vs Y” and “alternatives to X” pages capture people who are already comparing options. Done well, they convert better than most top-of-funnel content.

How does SEO fit with our product-led growth motion?

SEO and PLG work well together. Organic search brings people in who are already looking for a solution, and a good free trial or freemium tier does the converting from there.

How long does SaaS SEO take to show results?

Competitive comparison and category terms typically take three to six months. Longer-tail, feature-specific content can move faster, often within weeks.

Do you work with early-stage SaaS companies?

Yes. Earlier-stage companies often have the most to gain from SEO since paid acquisition costs are usually higher relative to budget. I’ll be upfront about what’s realistic for where you are.

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.