Pricing
Real starting prices, not “contact us to discuss.” Every number below is a floor you can build on, scoped to your project rather than boxed into a fixed package. Get in touch and I’ll confirm the exact scope and price for your engagement.
Why pain-point SEO beats keyword volume #
Most SEO retainers are scoped by hours or a deliverable count. Mine is scoped by pain-point SEO, prioritising keywords by buying intent over raw search volume. A broad, high-volume term draws traffic that was never going to buy. A narrower, intent-driven one draws a buyer who’s already close to deciding, and that’s what each tier below is actually priced to produce.
Picked by search volume
Illustrative example, rather than one specific client's data
Picked by pain-point intent
Illustrative example, built to show the pattern
Illustrative, but the shape is real: it's the same logic behind Lawton Tubes' +64% organic growth and a DTC brand's +96% revenue in 10 weeks, SEO built around where a buyer actually is, rather than the biggest number in a keyword tool.
SEO Audit & Roadmap
A one-off B2B SEO audit, technical, on-page, and content. Good if you want to see the work before committing to more.
From
£950 one-off
No VAT added
- ✓Technical SEO crawl, covering indexation, site speed, and crawl errors
- ✓On-page audit, mapped keyword by keyword against competitors
- ✓Content gap analysis, prioritised by pain-point intent over raw volume
- ✓A written roadmap, yours to action yourself or hand straight to me
- ✓Optional: credit the fee against your first month if you start a retainer
No minimum term, delivered within 10 working days
Get a quoteSEO Retainer
Ongoing SEO for a single site or product line, on a steady monthly cadence.
From
£1,200 /mo
No VAT added
- ✓The audit-led plan, actioned every month
- ✓Monthly technical health check
- ✓On-page SEO for priority pages
- ✓2 content pieces per month
- ✓Monthly strategy call
Minimum term: 3 months
Get a quoteGrowth SEO Retainer
For teams facing real competition, or covering more than one product line or market.
From
£2,200 /mo
No VAT added
- ✓Everything in SEO Retainer
- ✓Technical fixes handled continuously, beyond a monthly check
- ✓4 content pieces per month
- ✓Competitive and international SEO
- ✓Link building, coordinated through a vetted partner
Minimum term: 3 months
Get a quoteExtra articles on either retainer are £275 each. Every tier includes a place on the dashboard I use to track results through to revenue, beyond traffic alone. See how that works.
The full comparison #
| SEO Audit & Roadmap | SEO Retainer | Growth SEO Retainer | |
|---|---|---|---|
| Getting started | |||
| Technical SEO crawl | ✓ | ✓ | ✓ |
| On-page audit | ✓ | ✓ | ✓ |
| Written roadmap | ✓ | ✓ | ✓ |
| Scope | |||
| Technical SEO fixes | – | Monthly health check | Ongoing |
| On-page SEO | – | Priority pages | Priority pages, and more |
| Content production | – | 2 / month | 4 / month |
| AI search visibility (AEO) | ✓ | ✓ | ✓ |
| Link building, via a vetted partner | – | – | ✓ |
| Strategy & access | |||
| Direct access to the consultant, no account managers | ✓ | ✓ | ✓ |
| Monthly strategy call | – | ✓ | ✓ |
| Priority scheduling over one-off work | – | ✓ | ✓ |
| Direct input on SEO strategy | – | – | ✓ |
| Ongoing | |||
| Minimum engagement | None, one-off | 3 months | 3 months |
| Tracked on the results dashboard | ✓ | ✓ | ✓ |
The process is the same at every tier. What changes is scope and how much strategy sits behind it.
Not sure which tier fits? See the full B2B SEO services breakdown for what each service line actually involves, how it applies to manufacturing, ecommerce, or SaaS specifically, the B2B SEO consultant page for how it all fits together, or get in touch and I’ll tell you honestly, including if the answer is an audit to start.