MoverX · DTC Ecommerce, Camping & Outdoor Gear
How We Helped MoverX Grow DTC Revenue by 96% in 10 Weeks
The story of how landing page and category SEO helped a DTC camping and outdoor gear brand grow revenue right before peak season.
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£102K → £200K
Monthly DTC revenue
+96%
Revenue growth in 10 weeks
648
Keywords tracked across the catalogue
Table of Contents
The client #
MoverX sells trolleys and wagons built for getting gear from the car to wherever it’s actually needed: campsites, festival fields, beaches, riverbanks. The catalogue spans camping, festival, beach, and fishing use cases, sold direct-to-consumer.
The opportunity #
Demand for this category is sharply seasonal. Festival and camping searches climb every year in the run-up to summer, then drop off for the rest of it. That’s a narrow window to capture, and losing even a few weeks of it costs a full season’s worth of revenue.
A landing page built for one keyword, timed to the season #
Live page copy written specifically to target “beach trolley,” published at the start of camping peak season. The page now anchors the revenue growth below.
Category pages restructured across the catalogue #
648 keywords tracked across MoverX’s category pages. A representative spread from a Semrush UK organic positions export:
| Keyword | Position | Vol/mo |
|---|---|---|
| festival trolley | 1 | 8,100 |
| camping trolley | 1 | 8,100 |
| sack truck | 4 | 8,100 |
| wagon | 2 | 6,600 |
| beach trolley | 2 | 5,400 |
| folding trolley | 1 | 3,600 |
| fishing trolley | 1 | 2,900 |
| foldable trolley | 1 | 2,400 |
| hand truck | 2 | 1,900 |
| pull along trolley | 1 | 1,900 |
10 of 648 tracked keywords shown, selected for spread across the catalogue.
The result #
DTC revenue grew from £102K to £200K across 10 weeks, landing alongside the start of peak camping season. Seven of the ten keywords shown above rank in the UK’s top 2 positions, including the beach trolley landing page itself.
The beach trolley landing page now ranks in the UK’s top 2 positions for a term with 5,400 monthly searches, on a page that didn’t exist before this campaign.
Landing page and category page work like this is exactly what’s covered in category page SEO and ecommerce keyword research. It’s timed against real seasonal demand, the same approach behind the Black Friday SEO checklist.
Related reading: Ecommerce SEO services · Ecommerce SEO audit · Category page SEO