MANUFACTURING SEO
Manufacturing SEO Consultant
Most SEO consultants have never set foot near a CNC machine. I started my career machining steel billets before I ever wrote a line of SEO copy, which means I understand your products, your buyers, and the language your engineers actually use, not just how to write about them from the outside.
8+ years of SEO experience, no obligation.
We rank for the wrong keywords. Most manufacturers chase terms decision-makers never actually type. I find the long-tail, high-intent searches your buyers use when they’re ready to request a quote.
We rely too much on trade shows and referrals. Referrals are great until they slow down. SEO gives you a system that brings in leads without waiting for someone to mention your name in a meeting.
We’re getting traffic but not RFQs. Traffic is easy. Turning it into quote requests is the actual job, and it’s where I spend most of my time.
I’ve worked with copper pipe suppliers, CNC machine manufacturers, and aluminium extrusion suppliers, from multinational operations to local shops. The same playbook holds every time: understand what you actually make, find the buyers searching for it, and build content that speaks their language because I’ve worked the factory floor myself.
Related reading: Manufacturing SEO agency comparison · International manufacturing SEO · SEO for manufacturers · Lawton Tubes case study
What's included
What you get
Website audit
Keyword research built for buyers, not browsers
Content built from your team's expertise
Technical SEO for industrial sites
Conversion tracking that ties to revenue
8+ years of SEO experience, no obligation.
How it works
How this engagement starts
Step 1
Website audit
A full audit of your current site, rankings, and content against the searches that actually bring in RFQs.
Step 2
Consultation
A call to understand your markets, your buyers, and what a good enquiry actually looks like for your business.
Step 3
Personalised SEO proposal
A proposal covering deliverables, timelines, and pricing, built around your business rather than a generic industrial SEO package.
Proof, not promises
Lawton Tubes: 739 to 8,150 organic visitors per month
Read the case study →
FAQ
Questions people ask before we start
Will you actually understand what we make?
What makes you different from a manufacturing SEO agency?
How much does SEO cost for a manufacturing business?
We rely on referrals and trade shows. Is SEO worth it?
How long before we see results?
- ✓ An engineering background, not just an SEO one, so your content sounds like it was written by someone who gets it
- ✓ One point of contact, no account managers, no work handed off to someone junior
- ✓ Weekly reports written in plain English, each one a 3-minute read
Guides
Ecommerce SEO guides
Why your Search Console 'indexed pages' number is probably lying to you
Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start now, not in November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Other ways I can help
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Ready to talk?
No sales pitch, just a straight conversation about your SEO.
8+ years of SEO experience, no obligation.