MANUFACTURING SEO

Manufacturing SEO Agency Alternative

Most manufacturing SEO agencies sell you on the sales call, then hand your account to whoever's got capacity. You end up working with a junior account manager relaying messages to a strategist you've never spoken to. I'm the alternative, one person, direct, from audit through to implementation.

Get a free SEO audit

8+ years of SEO experience — no obligation.

We signed with an agency and got handed to a junior. It’s one of the most common complaints about manufacturing SEO agencies, and it’s exactly what working directly with me avoids.

We’re paying agency prices for work that could be done by one person. Agency retainers often price in a sales team and office overhead you never see the benefit of. My pricing reflects the actual work.

We don’t know who’s actually doing our SEO. With me, there’s one answer, always: me. From the audit to the content to the technical fixes.

If you’re comparing a manufacturing SEO agency against working with an individual consultant, the honest pitch is simple: you get the same disciplines, applied by someone who’s actually stood on a factory floor, without the layers of communication that usually come with a bigger team.

What's included

What you get

The same core services

Technical SEO, content, local SEO, and link building, the same disciplines an agency would pitch you, just without the account management layer built on top.

Direct access to the person doing the work

No account manager relaying messages. The person who audits your site is the same one writing your content and implementing the fixes.

Pricing tied to the work, not agency overhead

Agency retainers price in office costs, sales teams, and margin on top of margin. My pricing reflects the actual work.

An engineering background most agencies can't offer

I started my career machining steel billets on CNC machines before I ever wrote SEO copy. Few agency account managers have set foot on a factory floor.

Straight answers, not sales language

If something isn’t working, I’ll tell you and adjust, instead of padding a report with vanity metrics to protect the account.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your current site, rankings, and content against the searches that actually bring in RFQs, ranked by impact.

Step 2

Consultation

A call to understand your markets, your buyers, and what a good enquiry actually looks like for your business.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your business rather than a generic agency package.

Proof, not promises

Lawton Tubes: 739 to 8,150 organic visitors per month

Read the case study →

FAQ

Questions people ask before we start

What's the actual difference between you and an agency?

Structure. An agency sells you a team, but in practice that often means a salesperson, an account manager, and whoever’s free to do the actual work, sometimes a junior. I am the strategist, the writer, and the implementer, all in one person, on every account I take on.

Isn't a bigger agency lower risk?

Not necessarily. A bigger team means more hand-offs, more places for context to get lost, and less chance you’re actually talking to the person doing the work. What reduces risk is a track record you can check, not headcount.

Can you handle the same workload as an agency?

For most manufacturing businesses, yes. Where it genuinely doesn’t (very large, multi-brand, or multi-market operations), I’ll tell you honestly rather than take on more than I can do well. See manufacturing SEO services for the full scope of what’s on offer.

How much does this cost compared to an agency?

Expect to invest at least £1,000 a month for work that actually moves rankings, which is often less than an agency retainer for the same disciplines, since there’s no account management layer to fund. I’ll walk you through what’s realistic before we start.

What if I've been burned by an agency before?

You’re not alone, and it’s exactly why I work the way I do. One point of contact, transparent reporting, and no contract that traps you if the results don’t show. You stay because it works, not because you’re locked in.

✓ No account managers, no juniors, no work quietly handed off
✓ The same disciplines an agency sells, without the markup that pays for their office
✓ Weekly reports written in plain English, each one a 3-minute read

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.