MAGENTO SEO

Magento SEO Consultant

Magento gives you more control than most platforms, and more ways to quietly damage your own SEO with it, layered navigation generating thousands of near-duplicate URLs, multi-store setups with no hreflang strategy, extensions nobody's audited since the last developer left. I fix the platform-specific stuff first.

Get a free SEO audit

8+ years of SEO experience — no obligation.

We want more organic traffic that actually converts. Understanding how Magento actually structures URLs, layered navigation, and multi-store setups, not treating your store like a generic ecommerce checklist.

Our layered navigation is out of control. Filter combinations generating thousands of indexable URLs is one of the most common, and most invisible, technical issues on Magento stores. I get canonicals and indexing rules configured properly so Google’s crawling what actually matters.

We’re planning a migration on or off Magento. I handle the redirect map and technical setup so years of rankings don’t disappear in the process. More on ecommerce platform migration SEO.

What's included

What you get

Layered navigation and URL cleanup

Magento’s layered (faceted) navigation can generate thousands of filterable, near-duplicate URLs by default. I get canonical tags, robots rules, and indexing settings configured so Google isn’t wasting crawl budget on filter combinations nobody searches for.

Category and product SEO

Structuring categories and writing product pages that rank for what buyers actually search, not left to Magento’s default URL and meta generation.

Multi-store and multi-currency setup

If you’re running separate storefronts for different regions or currencies, correct hreflang and canonical configuration so Google shows the right version to the right shopper instead of treating them as duplicate content.

Extension and performance audit

Every extension adds weight and, sometimes, its own duplicate URLs. I find out which ones are actually earning their place and which ones are just slowing your store down.

Technical SEO for scale

URL rewrites, pagination, and indexing issues that are specific to how Magento generates and manages URLs at catalog scale.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Free audit

A full crawl of your store, layered navigation, and product pages for what's actually costing you rankings, ranked by impact.

Step 2

Prioritised plan

A ranked list tied to revenue impact, not a generic 40-point checklist, what to fix first and why.

Step 3

Execution and reporting

Monthly reporting so you can see traffic and revenue move, not just rank tracking.

Proof, not promises

MoverX: £102K to £200K monthly DTC revenue in 10 weeks

Read the case study →

FAQ

Questions people ask before we start

Do you work with Magento 2 / Adobe Commerce specifically?

Yes, that’s what most Magento stores are running at this point. If you’re still on Magento 1, migration SEO is usually the first conversation, since it’s past end of life and the platform change itself carries real ranking risk if it’s not handled properly.

What's the biggest SEO issue you see on Magento stores?

Layered navigation generating huge numbers of indexable, near-duplicate filter URLs that Google crawls instead of your real category and product pages. It’s rarely visible from the storefront, which is exactly why it goes unmanaged for years.

Will you tell me to install more extensions?

Only if something genuinely can’t be solved another way. Most of the time the fix is configuration, cleaning up what’s already there, not adding another module to the pile.

Can you help with a Magento migration?

Yes. Migrations, onto or off Magento, are one of the highest-risk moments for ecommerce SEO. I handle redirects, structure, and technical setup so rankings don’t tank in the process. See how not to lose everything overnight for what that involves.

How is this different from a general ecommerce SEO agency?

You get the same level of expertise without the account manager layer. No generic packages, no white-labelled work, just me handling your store directly.

✓ Platform-aware, I know the difference between a Magento quirk and an SEO problem
✓ No extension upsells, I'm not selling you another module to fix what I find
✓ Clear pricing, what you see is what you pay

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.