FINANCIAL SERVICES SEO
Financial Services SEO Consultant
Financial content sits in Google's highest-scrutiny category. Ranking takes more than keywords, it takes content built to actually earn the trust Google (and your prospective clients) are looking for.
8+ years of SEO experience, no obligation.
We rank for generic finance terms, not the searches that lead to real enquiries. Ranking for “financial advice” doesn’t help if the people searching it aren’t ready to talk to anyone yet. I build around the specific, higher-intent searches that actually convert.
Our content doesn’t meet Google’s bar for financial topics. Thin, generic finance content struggles to rank precisely because Google scrutinises this space more closely. Building genuine trust into the content is the fix, not a workaround.
We’re invisible in the local pack. Most “advisor near me” searches are decided by the map results and reviews before anyone reaches your website.
I’ve written more on the specifics of this niche in SEO for financial services, if you want the fuller picture before we talk.
Related reading: How to hire an SEO consultant · What SEO actually costs in the UK
What's included
What you get
Buyer-intent keyword research
Trust-focused, higher-bar content
Local SEO and Google Business Profile
Technical SEO
Reporting tied to enquiries
8+ years of SEO experience, no obligation.
How it works
How this engagement starts
Step 1
Website audit
A full audit of your current site, rankings, and content against the searches that actually bring in enquiries.
Step 2
Consultation
A call to understand your services, your ideal client, and what a good enquiry actually looks like for your firm.
Step 3
Personalised SEO proposal
A proposal covering deliverables, timelines, and pricing, built around your firm rather than a generic finance SEO package.
Proof, not promises
739 to 8,150 organic visitors per month, +1,003% growth
Read the case study →
FAQ
Questions people ask before we start
Does financial content really need to meet a higher SEO bar?
Can you handle compliance-sensitive content?
How much does SEO cost for a financial services firm?
How soon can I expect results?
- ✓ Content built to meet Google's higher bar for financial content
- ✓ Local-first approach for the near-me searches that actually convert
- ✓ 8+ years of SEO experience, clear pricing, no lock-in
Guides
Ecommerce SEO guides
Why your Search Console 'indexed pages' number is probably lying to you
Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start now, not in November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
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Ready to talk?
No sales pitch, just a straight conversation about your SEO.
8+ years of SEO experience, no obligation.