MANUFACTURING & INDUSTRIAL
Manufacturing & Industrial
Before I worked in SEO, I machined steel billets on CNC machines at the Manufacturing Technology Centre. That background is why technical, engineering-led work doesn't need to be translated for me first. I understand the product and the buyer, as well as the brief.
This is for you if:
- ✓Your technical content reads like a spec sheet, or like it was written by someone who's never been near a shop floor, or there's a technical issue capping how much of the site can even rank
- ✓You rely on trade shows and referrals, and want an SEO engine that doesn't stop working when the show ends
- ✓Your engineers have the expertise, but nobody to turn it into content that actually ranks
- ✓You're getting traffic, but it isn't turning into RFQs
64%
Organic traffic growth, year on year
26,493
Organic users, up from 16,190
Manufacturers I've worked with
I’ve worked with copper pipe suppliers, CNC machine manufacturers, and aluminium extrusion suppliers, from local shops to a £230 million-turnover manufacturer expanding into new markets. Lawton Tubes is the clearest result: organic users up 64% year on year, from 16,190 to 26,493, for a business where the buyer is an engineer or a procurement lead, rather than a casual browser.
That’s the difference a shop-floor background makes: technical SEO, on-page work, and content that sounds like it was built by someone who’s actually stood next to the machine, because I have. See the full B2B SEO services this covers, or current pricing.
Topics I cover
The specifics
Further reading
Manufacturing writing I've referenced this work in
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SEO content writing for manufacturers 101
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Other areas
Want SEO built on this?
Tell me what you need and I'll tell you honestly whether it's a fit.