MANUFACTURING & INDUSTRIAL
Manufacturing & Industrial
Before I worked in SEO, I machined steel billets on CNC machines at the Manufacturing Technology Centre. That background is why technical, engineering-led work doesn't need to be translated for me first. I understand the product and the buyer, as well as the brief.
This is for you if:
- ✓Your technical content reads like a spec sheet, or like it was written by someone who's never been near a shop floor, or there's a technical issue capping how much of the site can even rank
- ✓You rely on trade shows and referrals, and want an SEO engine that doesn't stop working when the show ends
- ✓Your engineers have the expertise, but nobody to turn it into content that actually ranks
- ✓You're getting traffic, but it isn't turning into RFQs
64%
Organic traffic growth, year on year
26,493
Organic users, up from 16,190
Manufacturers I've worked with
I’ve worked with copper pipe suppliers, CNC machine manufacturers, and aluminium extrusion suppliers, from local shops to a £230 million-turnover manufacturer expanding into new markets. Lawton Tubes is the clearest result: organic users up 64% year on year, from 16,190 to 26,493, for a business where the buyer is an engineer or a procurement lead, rather than a casual browser.
That’s the difference a shop-floor background makes: technical SEO, on-page work, and content that sounds like it was built by someone who’s actually stood next to the machine, because I have. See the full B2B SEO services this covers, current pricing, or the B2B SEO consultant page for how this fits across SaaS, ecommerce, and manufacturing.
Topics I cover
The specifics
Further reading
Manufacturing writing I've referenced this work in
Manufacturing content writer vs. generalist copywriter: why shop-floor experience matters
A manufacturing content writer and a generalist copywriter read differently to an engineer. Here's the honest framework for when industry experience actually matters, and when a generalist is fine.
The manufacturing SEO checklist: buying-intent keywords, specs, and RFQ pages
A practical manufacturing SEO checklist covering buying-intent keyword research, spec-sheet and catalogue pages, and the RFQ-driven content most manufacturers get wrong.
SEO for food manufacturers
Make Google your sales rep: SEO strategies for food manufacturers to rank higher & win contracts. Discover how today.
SEO for packaging manufacturers
Get found by the right brands using SEO made for packaging manufacturers. Start attracting quality leads today. Discover how.
SEO for manufacturing companies, a practical guide
A practical guide to SEO for manufacturing companies, how to pick keywords by buying intent instead of volume, and the content that actually turns a specifier into an enquiry.
Other areas
Want SEO built on this?
Tell me what you need and I'll tell you honestly whether it's a fit.