B2B ECOMMERCE & SHOPIFY
B2B Ecommerce & Shopify
I direct DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse in my current role, and managed a 1,000+ product catalogue and an ERP integration at the UK's largest hydroponics wholesaler, spanning both DTC and B2B wholesale. The SEO is built from actually running the channel, not researched from the outside.
This is for you if:
- ✓Your product and category pages read like they were built by someone who's never actually touched Shopify, or there's a technical issue stopping them from ranking at all
- ✓You're expanding into a new marketplace or wholesale channel and need SEO that understands multichannel selling, beyond a single storefront
- ✓Your site treats a SKU-level product page and a collection page the same way, and it shows
- ✓You need a consultant who already knows the difference between DTC and B2B wholesale ecommerce, so you're not explaining the basics first
+96%
DTC revenue growth in 10 weeks at a camping & outdoor gear brand
£200K
Monthly DTC revenue, up from £102K
One ecommerce client is a DTC camping and outdoor gear brand I’ve run channel strategy for, timed to peak season. The result, £102K to £200K in monthly DTC revenue inside 10 weeks, came from understanding how the store, the catalogue, and the ad spend actually connect, rather than from a generic SEO checklist.
That’s the difference in the work: technical fixes, on-page SEO, and content from someone who has actually managed the SKUs, the ads, and the channel conflicts, not someone who read a case study about it. See the full B2B SEO services this covers, current pricing, or the B2B SEO consultant page for how this fits across SaaS, ecommerce, and manufacturing.
Topics I cover
The specifics
Further reading
Ecommerce writing I've referenced this work in
The product description writing checklist: what actually gets read
A practical product description writing checklist covering research, structure, and what to actually say, the fixes that turn a spec sheet into copy that converts.
Ecommerce content writer vs. generalist copywriter: when running the channel actually matters
An ecommerce content writer who's actually run DTC and marketplace channels writes differently to a generalist copywriter. Here's the honest framework for when that experience matters, and when it doesn't.
Does your ecommerce site have a JavaScript SEO problem? How to check
A practical way to check whether your ecommerce site has a JavaScript SEO problem, using Google's own URL Inspection tool, no developer required for the first pass.
The WooCommerce SEO checklist: technical fixes most stores miss
A practical WooCommerce SEO checklist covering crawlability, URL structure, image weight, and mobile usability, the technical fixes that actually move rankings.
How to audit a Shopify store's SEO (and what turns up)
A Shopify SEO audit guide covering the canonical URL bug almost every store has, app bloat, duplicate collection content, and what a proper audit finds.
The complete ecommerce SEO guide: category pages, technical fixes, and content
A complete ecommerce SEO guide covering category and product page strategy, the technical issues that cap ecommerce rankings, and a content plan built around how shoppers really search.
Other areas
Want SEO built on this?
Tell me what you need and I'll tell you honestly whether it's a fit.