B2B ECOMMERCE & SHOPIFY
B2B Ecommerce & Shopify
I direct DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse in my current role, and managed a 1,000+ product catalogue and an ERP integration at the UK's largest hydroponics wholesaler, spanning both DTC and B2B wholesale. The SEO is built from actually running the channel, not researched from the outside.
This is for you if:
- ✓Your product and category pages read like they were built by someone who's never actually touched Shopify, or there's a technical issue stopping them from ranking at all
- ✓You're expanding into a new marketplace or wholesale channel and need SEO that understands multichannel selling, beyond a single storefront
- ✓Your site treats a SKU-level product page and a collection page the same way, and it shows
- ✓You need a consultant who already knows the difference between DTC and B2B wholesale ecommerce, so you're not explaining the basics first
+96%
DTC revenue growth in 10 weeks at MoverX
£200K
Monthly DTC revenue, up from £102K
MoverX is a DTC camping and outdoor gear brand I’ve run channel strategy for, timed to peak season. The result, £102K to £200K in monthly DTC revenue inside 10 weeks, came from understanding how the store, the catalogue, and the ad spend actually connect, rather than from a generic SEO checklist.
That’s the difference in the work: technical fixes, on-page SEO, and content from someone who has actually managed the SKUs, the ads, and the channel conflicts, not someone who read a case study about it. See the full B2B SEO services this covers, or current pricing.
Topics I cover
The specifics
Further reading
Ecommerce writing I've referenced this work in
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start early, well before November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, beyond lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Headless commerce and SEO: what you gain, and what quietly breaks
The real SEO trade-offs of going headless. What a decoupled frontend genuinely improves, and the rendering, sitemap, and redirect problems that break by default if nobody owns them.
Other areas
Want SEO built on this?
Tell me what you need and I'll tell you honestly whether it's a fit.