B2B TECHNOLOGY & SAAS
B2B Technology & SaaS
A B2B buyer isn't making a same-day decision. There's research, a shortlist, and usually more than one person signing off. I handle the technical SEO, the on-page work, and the content that supports that whole process, backed by 6+ years of SEO for 12 agency retainer clients, so it's built to rank in Google, get cited in AI search, and still read well.
This is for you if:
- ✓Your blog gets traffic, but it doesn't turn into signups, because the content stops at what a feature does and never gets to why it matters, or there's a technical issue capping how much can rank at all
- ✓Product says your marketing content isn't technical enough, or marketing says product content isn't readable enough
- ✓A feature just launched and there's nothing published about it yet
- ✓Competitors keep showing up in comparison searches and you don't
64%
Organic traffic growth, year on year
26,493
Organic users, up from 16,190
Companies I've worked with
Lawton Tubes, a £230M UK copper pipe manufacturer, is a B2B sale in every sense: a technical product, a longer research phase, and more than one person signing off. Growing their organic users 64% year on year came from technical fixes, on-page work, and content built around that buying process instead of chasing a single keyword. The proof points above are ecommerce and manufacturing because that’s where the named results are so far, but the approach is the same one I bring to SaaS: see how I actually track an engagement from visibility through to revenue.
That’s what carries into SaaS work: SEO mapped to where a real B2B buyer actually is, researching, shortlisting, or ready to talk to sales, instead of generic technical fixes bolted onto generic content. See the full B2B SEO services this covers, or current pricing.
Topics I write on
Topics I cover
The specifics
Further reading
B2B and SaaS writing I've referenced this work in
What is generative engine optimisation (GEO) for B2B companies?
Generative engine optimisation explained for B2B companies: what GEO actually means, how it's different from traditional SEO, and how to tell if AI tools are already quoting your competitors instead of you.
The B2B SEO checklist
A practical B2B SEO checklist covering technical fixes, on-page work, content, and tracking, the same process behind real client results, rather than a generic 50-point list.
Enterprise SEO vs B2B SEO: what's the difference (and which do you need)?
Enterprise SEO and B2B SEO get used interchangeably, but they're not the same problem. Here's the honest difference, and how to tell which one your business actually needs.
The complete guide to SaaS content writing
Let's talk SaaS content writing, how to explain what your product does, earn trust, and turn real user problems into content that converts.
I explain SaaS SEO in 5 minutes
Looking to build a strong SEO strategy for your SaaS company? Start here. Dig into practical tips for getting SaaS customers through SEO.
Other areas
Manufacturing & Industrial
Technical SEO, on-page work, and content for engineering and industrial audiences, from a former CNC machinist.
B2B Ecommerce & Shopify
Technical SEO, on-page work, and content across Shopify and marketplaces, a 1,000+ product catalogue, and a real ad budget behind every engagement.
Want SEO built on this?
Tell me what you need and I'll tell you honestly whether it's a fit.