B2B TECHNOLOGY & SAAS
B2B Technology & SaaS
A B2B buyer isn't making a same-day decision — there's research, a shortlist, and usually more than one person signing off. I write the content that supports that whole process, backed by 6+ years of SEO for 12 agency retainer clients, so it's built to rank in Google and get cited in AI search, not just read well.
64%
Organic traffic growth, year on year
26,493
Organic users, up from 16,190
Companies I've worked with
Lawton Tubes, a £230M UK copper pipe manufacturer, is a B2B sale in every sense: a technical product, a longer research phase, and more than one person signing off. Growing their organic users 64% year on year came from understanding that buying process, not chasing a single keyword.
That’s what carries into the writing: content mapped to where a real B2B buyer actually is — researching, shortlisting, or ready to talk to sales — instead of one generic “ultimate guide” aimed at nobody in particular.
Topics I cover
The specifics
Further reading
B2B and SaaS writing I've referenced this work in
How to find bottom-of-funnel SEO keywords
How to run customer interviews for SEO keyword research
Why most B2B SEO content strategies fail (and how to fix yours)
The complete guide to SaaS content writing
Let's talk SaaS content writing, how to explain what your product does, earn trust, and turn real user problems into content that converts.
I explain SaaS SEO in 5 minutes
Looking to build a strong SEO strategy for your SaaS company? Start here. Dig into practical tips for getting SaaS customers through SEO.
Other areas
Want writing built on this?
Tell me what you need and I'll tell you honestly whether it's a fit.