Expertise
I don’t write generically about “ecommerce” or “SaaS.” Here’s exactly what I’ve done in each area, and the specific topics I cover.
B2B Ecommerce & Shopify
DTC and B2B wholesale strategy across Shopify and marketplaces, a 1,000+ product catalogue, and a real ad budget behind every piece.
- DTC strategy across Shopify and Shopify Plus
- B2B wholesale channels and trade ecommerce
- Product catalogue and data at scale (1,000+ SKUs), including ERP integration
- Marketplace and multichannel selling
B2B Technology & SaaS
Feature deep-dives and comparison content built for a longer B2B sales cycle, backed by real SEO experience.
- Feature deep-dives: how it works, why it matters to the buyer
- Comparison and alternatives content for a technical buyer
- Content for a longer, multi-stakeholder sales cycle
- Content built to rank in Google and get cited in AI search
Manufacturing & Industrial
Technical content for engineering and industrial audiences, from a former CNC machinist.
- Technical content for engineering and procurement audiences
- Product catalogues and spec-sheet-heavy content
- Content built from your team's expertise, not generic filler
- Content built to bring in RFQs, not just traffic