How many people use TikTok? Every published figure, reconciled

Modelled MAU Ad reach DAU estimate

DataReportal (ad reach)2.21B

Sensor Tower (MAU)2.04B

Business of Apps (MAU)1.92B

DataReportal (2025)1.59B

Various (est. DAU)0.9–1.1B

Source: aggeewrites.com/resources/tiktok-statistics