ECOMMERCE SEO
Ecommerce SEO Consultant
Ecommerce SEO lives or dies on category structure, faceted navigation, and product data at scale, problems a blog-focused SEO strategy usually doesn't touch. I work across Shopify, Magento, WooCommerce, and custom builds, and I've written most of what's below from handling these exact issues on real stores.
Starting from £650/mo
8+ years of SEO experience, no obligation.
+96%
DTC revenue growth in 10 weeks
648
Keywords tracked across the catalogue
£200K
Monthly DTC revenue, up from £102K
Selected work
MoverX
DTC camping and outdoor gear brand, timed to peak season.
+96% DTC revenue in 10 weeks
Our category pages are invisible. Most stores let category and collection pages compete with their own filters instead of ranking for what buyers actually search. I restructure them to carry the traffic they’re capable of carrying.
We get traffic, but it doesn’t convert to revenue. Rank tracking doesn’t pay the bills. I report on GA4-backed revenue metrics, not vanity rankings, so you know what’s actually moving the needle.
We’re terrified of our next migration or replatform. A redesign or platform move is the single highest-risk moment for ecommerce rankings. I handle the redirect map and technical checklist so years of SEO don’t vanish overnight.
I’ve worked across Shopify, Magento, and WooCommerce stores, from a single-category DTC brand to catalogues with thousands of SKUs. The same approach holds every time: fix the category and product pages carrying most of the traffic, protect what’s already ranking, and report on revenue, not just position.
Most ecommerce SEO advice is written for blogs and then loosely adapted, which is exactly why it misses the things that actually move an online store: category pages fighting their own filters for rankings, product variants quietly duplicating each other, a migration that wipes out five years of backlinks in an afternoon. Below is everything I’ve written on these problems, organised by where they tend to show up.
Category and product pages #
The pages that carry most of a store’s organic traffic, and usually where the fastest wins are hiding.
- Ecommerce category page SEO: the highest-leverage pages most stores ignore
- Product page SEO: titles, descriptions, and schema that convert
- Blog content vs. category pages: which one should actually rank?
- SEO for discontinued products: don’t just delete the page
Technical SEO at scale #
Duplicate content, filters, and rendering issues that are specific to how ecommerce platforms generate URLs.
- Duplicate content on ecommerce sites: variants, filters, and what to do about it
- Faceted navigation SEO: the filter problem nobody notices until it’s huge
- JavaScript SEO for ecommerce: what Googlebot actually sees on your site
- Headless commerce and SEO: what you gain, and what quietly breaks
Platform-specific guides #
- Shopify SEO: the complete guide (or the dedicated Shopify SEO consultant page)
- WooCommerce SEO: what actually moves the needle
- Magento SEO consultant
Migrations and risk moments #
Where most ecommerce SEO damage actually happens, usually avoidably.
- Ecommerce platform migration SEO: how not to lose everything overnight
- Reclaiming lost backlinks after a redesign or migration
- The ecommerce Black Friday SEO checklist
Strategy, pricing, and measurement #
- Ecommerce keyword research: finding terms that actually convert
- How much does ecommerce SEO cost? Real UK pricing for 2026
- Ecommerce SEO agency vs. freelancer: an honest decision framework
- Ecommerce SEO and CRO: why traffic without conversion is a wasted budget
- Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
What's included
What you get
Category and product page strategy
Technical SEO for scale
Migration and platform-move protection
Platform-specific fixes
Reporting tied to revenue
8+ years of SEO experience, no obligation.
How it works
How this engagement starts
Free audit
A quick look at your store's biggest ranking opportunities, no cost, no commitment. Want the full technical + content audit with a ranked fix list? That's the paid Audit Sprint.
Prioritised plan
A ranked list tied to revenue impact, not a generic checklist, what to fix first and why.
Execution and reporting
Monthly GA4-backed reporting so you can see traffic and revenue move, not just rank tracking.
FAQ
Questions people ask before we start
Which ecommerce platforms do you work with?
How is ecommerce SEO different from general SEO?
How much does ecommerce SEO cost?
Can you help with a platform migration?
Should I hire an agency or a freelancer?
How do you measure whether it's working?
- ✓ Platform-aware across Shopify, Magento, and WooCommerce, not a one-size-fits-all checklist
- ✓ No app upsells or bolt-on subscriptions, just the fixes that move rankings
- ✓ One point of contact, no account managers, no work handed off to someone junior
Other ways I can help
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Ecommerce SEO Audit
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Magento SEO Consultant
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The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.
Manufacturing SEO Consultant
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Every service a manufacturing website needs to rank, under one roof, handled by one person.
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SaaS SEO Consultant
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SEO for Architects
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SEO for Car Dealerships
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SEO for Healthcare Providers
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SEO for Hotels
SEO built around winning direct bookings back from the booking platforms.
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SEO built around a market where trust and comparison decide who wins the click.
SEO for Law Firms
SEO built around how people actually search for legal help, by practice area and by urgency.
SEO for Personal Injury Lawyers
SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.
SEO for Real Estate
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SEO for Travel Companies
SEO built around the long research journey people go through before booking travel.
Shopify SEO Consultant
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Website Copywriting Services
Website copy that explains what you do and turns visitors into enquiries.
WordPress SEO Consultant
SEO for WordPress sites that accounts for the platform, not a generic checklist.
Ready to talk?
No sales pitch, just a straight conversation about your SEO.
8+ years of SEO experience, no obligation.