ECOMMERCE SEO
Ecommerce SEO Consultant
Ecommerce SEO lives or dies on category structure, faceted navigation, and product data at scale, problems a blog-focused SEO strategy usually doesn't touch. I work across Shopify, Magento, WooCommerce, and custom builds, and I've written most of what's below from handling these exact issues on real stores.
8+ years of SEO experience — no obligation.
Most ecommerce SEO advice is written for blogs and then loosely adapted, which is exactly why it misses the things that actually move an online store: category pages fighting their own filters for rankings, product variants quietly duplicating each other, a migration that wipes out five years of backlinks in an afternoon. Below is everything I’ve written on these problems, organised by where they tend to show up.
Category and product pages #
The pages that carry most of a store’s organic traffic, and usually where the fastest wins are hiding.
- Ecommerce category page SEO: the highest-leverage pages most stores ignore
- Product page SEO: titles, descriptions, and schema that convert
- Blog content vs. category pages: which one should actually rank?
- SEO for discontinued products: don’t just delete the page
Technical SEO at scale #
Duplicate content, filters, and rendering issues that are specific to how ecommerce platforms generate URLs.
- Duplicate content on ecommerce sites: variants, filters, and what to do about it
- Faceted navigation SEO: the filter problem nobody notices until it’s huge
- JavaScript SEO for ecommerce: what Googlebot actually sees on your site
- Headless commerce and SEO: what you gain, and what quietly breaks
Platform-specific guides #
- Shopify SEO: the complete guide (or the dedicated Shopify SEO consultant page)
- WooCommerce SEO: what actually moves the needle
- Magento SEO consultant
Migrations and risk moments #
Where most ecommerce SEO damage actually happens, usually avoidably.
- Ecommerce platform migration SEO: how not to lose everything overnight
- Reclaiming lost backlinks after a redesign or migration
- The ecommerce Black Friday SEO checklist
Strategy, pricing, and measurement #
- Ecommerce keyword research: finding terms that actually convert
- How much does ecommerce SEO cost? Real UK pricing for 2026
- Ecommerce SEO agency vs. freelancer: an honest decision framework
- Ecommerce SEO and CRO: why traffic without conversion is a wasted budget
- Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
What's included
What you get
Category and product page strategy
Technical SEO for scale
Migration and platform-move protection
Platform-specific fixes
Reporting tied to revenue
8+ years of SEO experience — no obligation.
How it works
How this engagement starts
Step 1
Free audit
A full crawl of your store, categories, and product pages for what's actually costing you rankings, ranked by impact.
Step 2
Prioritised plan
A ranked list tied to revenue impact, not a generic checklist, what to fix first and why.
Step 3
Execution and reporting
Monthly GA4-backed reporting so you can see traffic and revenue move, not just rank tracking.
Proof, not promises
MoverX: £102K to £200K monthly DTC revenue in 10 weeks
Read the case study →
FAQ
Questions people ask before we start
Which ecommerce platforms do you work with?
How is ecommerce SEO different from general SEO?
How much does ecommerce SEO cost?
Can you help with a platform migration?
Should I hire an agency or a freelancer?
How do you measure whether it's working?
- ✓ Platform-aware across Shopify, Magento, and WooCommerce, not a one-size-fits-all checklist
- ✓ No app upsells or bolt-on subscriptions, just the fixes that move rankings
- ✓ One point of contact, no account managers, no work handed off to someone junior
Guides
Ecommerce SEO guides
Why your Search Console 'indexed pages' number is probably lying to you
Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start now, not in November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Other ways I can help
B2B SEO Consultant
SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.
Conversion Optimisation (CRO)
We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.
Ecommerce SEO
More organic traffic that actually turns into revenue, not just visits.
Ecommerce SEO Audit
Find out exactly where you're losing sales to competitors, and what to fix first.
Freelance SEO Consultant UK
Practical SEO that helps you get found by the people already looking for what you sell.
Freelance SEO Content Writing Services
Gripping content that helps you climb the rankings and win new business.
Magento SEO Consultant
SEO built around how Magento actually works, layered navigation, multi-store setups, and all.
SaaS SEO Consultant
SEO built around how SaaS buyers actually research, compare, and trial before they pay.
SEO for Accounting Firms
SEO built around how people actually search for an accountant, local, seasonal, and service-specific.
SEO for Architects
SEO built around how people actually search for an architect, by project type, and by area.
SEO for Car Dealerships
SEO built around local and model-specific searches, and a stock list that never stops changing.
SEO for Dentists
SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.
SEO for Family Lawyers
SEO built around how people actually search when they're dealing with divorce, custody, or separation.
SEO for Healthcare Providers
SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.
SEO for Hotels
SEO built around winning direct bookings back from the booking platforms.
SEO for Insurance Companies
SEO built around a market where trust and comparison decide who wins the click.
SEO for Law Firms
SEO built around how people actually search for legal help, by practice area and by urgency.
SEO for Personal Injury Lawyers
SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.
SEO for Real Estate
SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.
SEO for Travel Companies
SEO built around the long research journey people go through before booking travel.
SEO Writing Agency
Content that ranks and reads like a person wrote it, because one did.
Shopify SEO Consultant
SEO built around how Shopify actually works, collections, variants, apps, and all.
WordPress SEO Consultant
SEO for WordPress sites that accounts for the platform, not a generic checklist.
Ready to talk?
No sales pitch, just a straight conversation about your SEO.
Get a free SEO audit8+ years of SEO experience — no obligation.