ECOMMERCE SEO CONSULTANT
Ecommerce SEO Consultant
I direct DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse in my current role, and managed a 1,000+ product catalogue and an ERP integration at the UK's largest hydroponics wholesaler. I handle the technical SEO, the on-page work, and the content myself, built from actually running the channel.
Starting from £1,200/mo
No obligation, no sales pitch.
This is for you if:
- ✓Your product and category pages read like they were built by someone who's never actually touched Shopify, or there's a technical issue stopping them from ranking at all
- ✓You're expanding into a new marketplace or wholesale channel and need SEO that understands multichannel selling, beyond a single storefront
- ✓Your site treats a SKU-level product page and a collection page the same way, and it shows
- ✓You need a consultant who already knows the difference between DTC and B2B wholesale ecommerce, so you're not explaining the basics first
+96%
DTC revenue in 10 weeks at a camping & outdoor gear brand (£102K to £200K)
1,000+
SKU catalogue managed, including ERP integration
Top 2
UK ranking on a 5,400-search term, from a page that didn't exist
Companies I've worked with
Ecommerce SEO is a narrower specialism than general SEO advice assumes. Category and collection pages, faceted navigation, duplicate content across thousands of near-identical variants, and a buyer who’s often close to purchasing already, all make it a genuinely different discipline.
That changes what actually works:
Category pages carry more weight than most stores give them. A shopper searching a category term wants a product grid, not 2,000 words of copy. Getting that balance right, enough content to rank, without burying the products, is one of the highest-leverage fixes most stores never get to.
Variants and filters create problems most stores never audit for. Colour, size, and sort parameters can quietly generate thousands of near-duplicate URLs, splitting the ranking signal a single product should be accumulating. Fixing it is usually a bigger win than most content changes.
Running the channel changes what you notice. I direct DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse, and managed a 1,000+ SKU catalogue and an ERP integration at the UK’s largest hydroponics wholesaler. The SEO comes from actually running the channel, not from researching it from the outside.
One ecommerce client is a DTC camping and outdoor gear brand I’ve run channel strategy for. The result, £102K to £200K in monthly DTC revenue inside 10 weeks, came from understanding how the store, the catalogue, and the ad spend actually connect.
Related reading: Shopify SEO consultant if your store runs on Shopify specifically, agency vs. freelancer if you’re weighing me against a bigger team, or my ecommerce expertise for more on the background behind the work.
What's included
What you get
Technical SEO audit & fixes
On-page SEO & keyword mapping
Product & category content
Reporting tied to revenue, beyond traffic alone
No obligation, no sales pitch.
How it works
How this engagement starts
Take the quiz or get in touch
Audit & scoping call
Roadmap, then a decision
FAQ
Questions people ask before we start
What does an ecommerce SEO consultant actually do?
How is ecommerce SEO different from general SEO?
Do you work as an ecommerce SEO agency or as an independent consultant?
What's included in ecommerce SEO services?
How much does ecommerce SEO cost?
Do you work with Shopify specifically, or other platforms too?
- ✓ Technical SEO, on-page work, and content, all from one consultant
- ✓ Someone who's actually run DTC and wholesale channels, not just researched them
- ✓ Direct access, no account managers, no work quietly handed to a junior
Guides
Ecommerce SEO guides
How to audit a Shopify store's SEO (and what actually turns up)
A Shopify SEO audit guide covering the canonical URL bug almost every store has, app bloat, duplicate collection content, and what a proper audit actually finds.
The complete ecommerce SEO guide: category pages, technical fixes, and content
A complete ecommerce SEO guide covering category and product page strategy, the technical issues that actually cap ecommerce rankings, and a content plan built around how shoppers really search.
The ecommerce SEO audit checklist
A practical ecommerce SEO audit checklist covering technical issues, category and product pages, marketplace listings, and tracking, the same process behind real client results.
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start early, well before November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, beyond lost equity.
Other ways I can help
B2B Content Writer
Blog posts, case studies, and website copy for B2B companies, backed by the SEO and AEO strategy that gets them found.
B2B Content Writing Services
Articles, guides, and case studies for SaaS, ecommerce, and manufacturers, planned around real keyword research, not a content calendar.
B2B Copywriting Services
Landing, service, and sales page copy planned around how your buyers search and decide, written by one person from brief to delivery.
B2B SaaS Content Writer
Blog posts, feature content, and comparison pages for SaaS companies, backed by the SEO and AEO strategy that gets them found.
B2B SEO Audit
A technical, on-page, and content audit, rolled into one prioritised roadmap.
B2B SEO Consultant
Technical SEO, on-page work, and content for B2B companies, from one consultant, tracked through to revenue rather than just rankings.
B2B Website Copywriting Services
Homepage, service, and about pages that explain what you do and turn visitors into enquiries.
Ecommerce SEO Audit
Find out exactly what's costing you rankings and sales, and what to fix first.
Food Manufacturer SEO Consultant
SEO built around how food and beverage buyers actually research before they place an order.
Freelance B2B SEO Consultant
SEO that helps you get found by the people already looking for what you sell, without agency overhead.
Freelance SEO Content Writer for B2B
One freelance writer who plans the keywords and writes the piece, direct, for B2B SaaS, ecommerce, and manufacturing.
Industrial SEO Services
Technical SEO, on-page work, and content for industrial and engineering companies, from a former CNC machinist, tracked through to RFQs rather than just rankings.
International SEO for Manufacturers
SEO for manufacturers who sell into more than one country, built around real buyers in each market rather than a translated homepage.
Manufacturing SEO Agency Alternative
The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.
Manufacturing SEO Consultant
Technical SEO, on-page work, and content for manufacturers, from a former CNC machinist, tracked through to RFQs rather than just rankings.
Manufacturing SEO Services
The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.
Packaging Manufacturer SEO Consultant
SEO built around how packaging buyers actually research before they request a quote.
SaaS SEO Consultant
Technical SEO, on-page work, and content built around how SaaS buyers actually research, compare, and trial before they pay.
SEO Content Writing Services for B2B Companies
Keyword-led articles and service pages for B2B SaaS, ecommerce, and manufacturing, planned and written by the same person.
SEO Copywriting Services for B2B Websites
Copy for service, category, and product pages built to rank and convert at once, from one person who does both.
SEO Writing Agency Alternative for B2B
The same keyword-led content an SEO writing agency sells you, minus the account managers and the markup.
Shopify SEO Consultant
Technical SEO, on-page work, and content built around how Shopify actually works, collections, variants, apps, and all.
WordPress SEO Consultant
Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.
Ready to talk?
No sales pitch, just a straight conversation about your SEO.
No obligation, no sales pitch.