ECOMMERCE SEO CONSULTANT
Ecommerce SEO Consultant
I direct DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse in my current role, and managed a 1,000+ product catalogue and an ERP integration at the UK's largest hydroponics wholesaler. I handle the technical SEO, the on-page work, and the content myself, built from actually running the channel.
Starting from £750/mo
No obligation, no sales pitch.
This is for you if:
- ✓Your product and category pages read like they were built by someone who's never actually touched Shopify, or there's a technical issue stopping them from ranking at all
- ✓You're expanding into a new marketplace or wholesale channel and need SEO that understands multichannel selling, beyond a single storefront
- ✓Your site treats a SKU-level product page and a collection page the same way, and it shows
- ✓You need a consultant who already knows the difference between DTC and B2B wholesale ecommerce, so you're not explaining the basics first
+96%
DTC revenue in 10 weeks at MoverX (£102K to £200K)
1,000+
SKU catalogue managed, including ERP integration
Top 2
UK ranking on a 5,400-search term, from a page that didn't exist
Companies I've worked with
Ecommerce SEO is a narrower specialism than general SEO advice assumes. Category and collection pages, faceted navigation, duplicate content across thousands of near-identical variants, and a buyer who’s often close to purchasing already, all make it a genuinely different discipline.
That changes what actually works:
Category pages carry more weight than most stores give them. A shopper searching a category term wants a product grid, not 2,000 words of copy. Getting that balance right, enough content to rank, without burying the products, is one of the highest-leverage fixes most stores never get to.
Variants and filters create problems most stores never audit for. Colour, size, and sort parameters can quietly generate thousands of near-duplicate URLs, splitting the ranking signal a single product should be accumulating. Fixing it is usually a bigger win than most content changes.
Running the channel changes what you notice. I direct DTC marketing across Shopify and marketplace channels for brands including B&Q, Tesco, and Mountain Warehouse, and managed a 1,000+ SKU catalogue and an ERP integration at the UK’s largest hydroponics wholesaler. The SEO comes from actually running the channel, not from researching it from the outside.
MoverX is a DTC camping and outdoor gear brand I’ve run channel strategy for. The result, £102K to £200K in monthly DTC revenue inside 10 weeks, came from understanding how the store, the catalogue, and the ad spend actually connect.
Related reading: Shopify SEO consultant if your store runs on Shopify specifically, agency vs. freelancer if you’re weighing me against a bigger team, or my ecommerce expertise for more on the background behind the work.
What's included
What you get
Technical SEO audit & fixes
On-page SEO & keyword mapping
Product & category content
Reporting tied to revenue, beyond traffic alone
No obligation, no sales pitch.
How it works
How this engagement starts
Take the quiz or get in touch
Audit & scoping call
Roadmap, then a decision
FAQ
Questions people ask before we start
What does an ecommerce SEO consultant actually do?
How is ecommerce SEO different from general SEO?
Do you work as an ecommerce SEO agency or as an independent consultant?
What's included in ecommerce SEO services?
How much does ecommerce SEO cost?
Do you work with Shopify specifically, or other platforms too?
- ✓ Technical SEO, on-page work, and content, all from one consultant
- ✓ Someone who's actually run DTC and wholesale channels, not just researched them
- ✓ Direct access, no account managers, no work quietly handed to a junior
Guides
Ecommerce SEO guides
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start early, well before November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, beyond lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Headless commerce and SEO: what you gain, and what quietly breaks
The real SEO trade-offs of going headless. What a decoupled frontend genuinely improves, and the rendering, sitemap, and redirect problems that break by default if nobody owns them.
Other ways I can help
B2B SEO Audit
A technical, on-page, and content audit, rolled into one prioritised roadmap.
B2B SEO Consultant
Technical SEO, on-page work, and content for B2B companies, from one consultant, tracked through to revenue rather than just rankings.
Ecommerce SEO Audit
Find out exactly what's costing you rankings and sales, and what to fix first.
Food Manufacturer SEO Consultant
SEO built around how food and beverage buyers actually research before they place an order.
Freelance B2B SEO Consultant
SEO that helps you get found by the people already looking for what you sell, without agency overhead.
International SEO for Manufacturers
SEO for manufacturers who sell into more than one country, built around real buyers in each market rather than a translated homepage.
Manufacturing SEO Agency Alternative
The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.
Manufacturing SEO Consultant
Technical SEO, on-page work, and content for manufacturers, from a former CNC machinist, tracked through to RFQs rather than just rankings.
Manufacturing SEO Services
The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.
Packaging Manufacturer SEO Consultant
SEO built around how packaging buyers actually research before they request a quote.
SaaS SEO Consultant
Technical SEO, on-page work, and content built around how SaaS buyers actually research, compare, and trial before they pay.
Shopify SEO Consultant
Technical SEO, on-page work, and content built around how Shopify actually works, collections, variants, apps, and all.
WordPress SEO Consultant
Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.
Ready to talk?
No sales pitch, just a straight conversation about your SEO.
No obligation, no sales pitch.