COPYWRITING SERVICES

Copywriting Services

Writing is what I actually prefer doing. SEO is the system that gets the right people to your site; copywriting is what makes them stay, trust you, and buy. I do both, but if you just need the words done properly, that's the whole job.

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8+ years of SEO experience, no obligation.

The words are doing the actual selling. Traffic that lands on a page nobody can be bothered to read doesn’t turn into customers. Good copy is the difference between a visitor bouncing and a visitor becoming a lead.

Generic AI-flavoured copy reads like generic AI-flavoured copy. People notice, and it costs trust. I write from a proper brief, not a template stuffed with keywords.

Agencies route you through account managers. I don’t. You brief me directly, I write it, you get it back. No handoffs, no junior writer you’ll never speak to.

I write for ecommerce brands, but also B2B, SaaS, manufacturers, and service businesses who need copy that sounds like a person who understands the industry, not a freelancer who Googled it an hour before writing. If you want to see the specific flavours of this, have a look at website copywriting, SEO copywriting, and content and blog writing.

What's included

What you get

Website copy

Homepage, about, and core pages written to explain what you do and why someone should pick you, without the generic corporate-speak most sites default to.

Landing pages

Pages built around one offer and one action, structured to actually convert instead of just describing a product.

Blog and content writing

Articles and guides that sound like a person wrote them, researched properly rather than padded out to hit a word count.

Product and service page copy

Descriptions written to answer the questions a buyer actually has, not just list features.

Email copy

Sequences and one-off sends that read like they came from a person, not a template.

Tone and voice

A style that sounds like your business, kept consistent across every page instead of drifting between whoever wrote which section.

Get a free copywriting quote

8+ years of SEO experience, no obligation.

How it works

How this engagement starts

Brief and discovery call

A short call to understand your business, your audience, and what "good" looks like for you, plus a look at anything you've already got.

Draft

A full draft delivered on an agreed timeline, written from a proper brief rather than a vague word-count request.

Revise and deliver

A revision round built into every project, then final copy delivered ready to publish, formatted for your CMS if needed.

FAQ

Questions people ask before we start

Do you only write for ecommerce?

No. Ecommerce is one thing I do, not the whole business. I write for B2B, SaaS, manufacturing, professional services, and plenty of businesses that don’t sell products online at all. See my website copywriting, SEO copywriting, and content and blog writing pages for the specifics.

Do you do SEO too, or just the writing?

Both, but you don’t have to buy both. If you want copy that’s also built to rank, that’s SEO copywriting. If you just need the words done well, that’s this page.

How much does copywriting cost?

Depends on scope, a single landing page is a different job to a full site rewrite. I’ll give you a fixed quote after the discovery call, not an hourly rate that punishes me for writing fast.

How long does a project take?

A single page usually turns around in a few working days. A full site or an ongoing content arrangement gets scoped and scheduled on the discovery call.

Can you match our existing brand voice?

Yes, send me what you’ve already got and I’ll write to match it, or help you define one if you don’t have a consistent voice yet.

Do revisions cost extra?

One revision round is built into the price. Beyond that we talk about it rather than you getting a surprise invoice.

Guides

Copywriting guides

How to use topic clusters to structure your content

A practical guide to topic clusters: what pillar and spoke content actually is, how to map one, internal linking done right, and a checklist you can actually use.

SEO copywriting 101: a no-nonsense guide

Content angle examples for SEO

Get practical content angle examples for SEO to help your content stand out, target specific search intent, and rank better.

How to write landing pages 101

Brush up on your website copywriting with this guide. Fluff-free, practical tips that tackle how to write landing pages.

Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Content & Blog Writing Services

Blog and content writing that's researched, not padded, and built to hold attention once it's read.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Financial Services SEO Consultant

SEO built around how people search when they're making real decisions about their money, not generic finance content.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO Copywriting Agency Alternative

The same outcome an SEO copywriting agency sells you, minus the account managers and the markup.

SEO Copywriting Services

Copy built to rank and convert at the same time, from one person who does both.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

Website Copywriting Services

Website copy that explains what you do and turns visitors into enquiries.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free copywriting quote Book a free call

8+ years of SEO experience, no obligation.