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CONTENT WRITING

Content & Blog Writing Services

Most "content writing" is filler stretched to hit a word count, because word count is the easiest thing for an agency to bill against. I write to say something worth reading, then stop.

8+ years of SEO experience, no obligation.

Most blog content is written to hit a word count, not to say anything. It shows in the padding, the filler intros, the conclusion that repeats the introduction.

Nobody researches what’s actually already ranking. Writing into a gap that’s already been filled ten times over wastes a brief, a draft, and a publish slot.

Content calendars get built around “SEO-friendly” topic lists, not your business. A full year of posts that don’t map to what you actually sell doesn’t do much beyond keeping a content calendar full.

I write blog posts, guides, case studies, and long-form resources that are researched properly and stop when they’ve said what needs saying. For the wider service, see copywriting services; if you want the content plan built around keyword research specifically, see SEO copywriting.


What's included

What you get

Blog posts and guides

Researched properly, not padded, written to actually answer what someone searched for.

Content calendars

A planned schedule of topics mapped to your business goals, not a random list of “SEO-friendly” ideas.

Case studies

Real results written up in a way that reads like proof, not a marketing brochure.

Long-form guides and resources

The kind of piece that earns links and gets bookmarked, built with the depth that a 600-word blog post can’t manage.

Content repurposing

Turning one piece of work, a webinar, a case study, a report, into several pieces of content instead of writing everything from scratch each time.
Get a free copywriting quote

8+ years of SEO experience, no obligation.


How it works

How this engagement starts

1

Content brief and topic research

What's worth writing about for your business and your audience, checked against what's already ranking so we're not duplicating a gap that doesn't exist.

2

Draft

Written from real research, interviews with your team where useful, not just a rewrite of the top three search results.

3

Revise and deliver

One revision round, then final copy delivered ready to publish, formatted for your CMS.


FAQ

Questions people ask before we start

How long should a blog post be?

As long as it needs to be to actually answer the question, no longer. Some topics are 600 words, some need 2,500. Word count follows the topic, not the other way round.

Do you do one-off posts or ongoing content?

Both. Some clients want a single cornerstone guide, others want a steady monthly schedule. Either gets scoped on the brief call.

Will this content also help my SEO?

I write with search intent in mind by default. If you specifically want a content plan built around keyword research, see SEO copywriting.

Can you write for a technical or niche industry?

Yes, that’s most of what I do. I research or interview your team to get the detail right instead of writing something generic.

How is this priced?

Per piece or as an ongoing monthly arrangement, quoted after a brief call. See copywriting services for how pricing generally works.

Guides

Content writing guides


Other ways I can help

B2B SEO Consultant

SEO built around how B2B buyers actually research and decide, not a consumer-purchase playbook.

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Copywriting Services

Copy that reads well and converts, written by one person from brief to delivery.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Financial Services SEO Consultant

SEO built around how people search when they're making real decisions about their money, not generic finance content.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually search before they place an order.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market, not a translated homepage.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

Manufacturing SEO Agency Alternative

The same expertise a manufacturing SEO agency sells you, minus the account managers and the markup.

Manufacturing SEO Consultant

SEO built by someone who's actually stood on a factory floor, not just read about one.

Manufacturing SEO Services

Every service a manufacturing website needs to rank, under one roof, handled by one person.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually search before they request a quote.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO Copywriting Agency Alternative

The same outcome an SEO copywriting agency sells you, minus the account managers and the markup.

SEO Copywriting Services

Copy built to rank and convert at the same time, from one person who does both.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

Website Copywriting Services

Website copy that explains what you do and turns visitors into enquiries.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.


Ready to talk?

No sales pitch, just a straight conversation about your SEO.

8+ years of SEO experience, no obligation.