B2B SEO

B2B SEO Consultant

A B2B buyer isn't making a same-day decision. There's research, a shortlist, and usually more than one person signing off. B2B SEO has to support that whole process, not just chase a single high-intent keyword and hope.

Get a free SEO audit

8+ years of SEO experience — no obligation.

We rank for our brand name and nothing else. That’s not SEO working, that’s just people who already know you searching for you. I build visibility for the searches happening before anyone’s heard of you.

Our sales team says marketing leads aren’t qualified. Usually a targeting problem, not a content problem. I build content around the specific stage a real buyer is at, not generic top-of-funnel traffic.

We sell something complicated and generic SEO advice doesn’t fit. I take the time to actually understand your product before writing about it. Generic content is easy to spot and easy to ignore.

What's included

What you get

Buyer-stage content mapping

Content for the researcher, the shortlist-builder, and the person who finally signs off, so you’re visible at every stage of a sales cycle that might run for months.

Bottom-of-funnel commercial pages

Service and solution pages written to convert once someone’s ready to talk, not buried under generic marketing copy that never actually answers “can you do this for us.”

Technical SEO

A fast, well-structured site that search engines can actually crawl properly, especially important for larger B2B sites with product catalogues or multiple service lines.

Content that supports a longer sales cycle

Guides, comparisons, and case studies that keep you visible while a prospect is still researching, and give your sales team something worth sending.

Link building

Real, relevant links from industry publications and partners, the kind that build genuine authority in your sector.

Get a free SEO audit

8+ years of SEO experience — no obligation.

How it works

How this engagement starts

Step 1

Website audit

A full audit of your site and rankings against the actual searches your buyers use at each stage of their decision.

Step 2

Consultation

A call to understand your sales cycle, your buying committee, and what a genuinely qualified lead looks like for you.

Step 3

Personalised SEO proposal

A proposal covering deliverables, timelines, and pricing, built around your sales cycle rather than a generic template.

Proof, not promises

Copper pipe manufacturer: +1,003% organic visitors

Read the case study →

FAQ

Questions people ask before we start

How is B2B SEO different from consumer SEO?

The intent is different. Consumer SEO often chases a single high-intent keyword close to purchase. B2B has to account for a longer research phase and multiple people involved in the final decision, so the content strategy needs more range.

What kind of results can we expect?

Fewer, higher-value leads rather than a flood of traffic. B2B search volumes are usually lower than consumer terms, but the leads that come through tend to be worth significantly more.

How long does B2B SEO take to show results?

Longer than consumer SEO in most cases, often three to six months for competitive terms, because the content has to earn trust across a longer buying journey, not just rank.

Do you work with technical or niche B2B industries?

Yes. Manufacturing, industrial suppliers, and other technical B2B sectors are where a lot of my work has been. I take the time to actually understand what you sell before writing about it.

✓ Built around your sales cycle, not a same-day-purchase playbook
✓ Content your sales team will actually want to send prospects
✓ Clear pricing, no bloated retainers

Guides

Ecommerce SEO guides

Why your Search Console 'indexed pages' number is probably lying to you

Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.

SEO for discontinued products: don't just delete the page

What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.

The ecommerce Black Friday SEO checklist (start now, not in November)

A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.

Reclaiming lost backlinks after a redesign or migration (before someone else does)

How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.

Measuring ecommerce SEO ROI in GA4 (without lying to yourself)

How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.

JavaScript SEO for ecommerce: what Googlebot actually sees on your site

How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.

Other ways I can help

Conversion Optimisation (CRO)

We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.

Ecommerce SEO

More organic traffic that actually turns into revenue, not just visits.

Ecommerce SEO Audit

Find out exactly where you're losing sales to competitors, and what to fix first.

Ecommerce SEO Consultant

SEO for online stores that accounts for how ecommerce platforms actually work, not a generic checklist with a shopping cart bolted on.

Freelance SEO Consultant UK

Practical SEO that helps you get found by the people already looking for what you sell.

Freelance SEO Content Writing Services

Gripping content that helps you climb the rankings and win new business.

Magento SEO Consultant

SEO built around how Magento actually works, layered navigation, multi-store setups, and all.

SaaS SEO Consultant

SEO built around how SaaS buyers actually research, compare, and trial before they pay.

SEO for Accounting Firms

SEO built around how people actually search for an accountant, local, seasonal, and service-specific.

SEO for Architects

SEO built around how people actually search for an architect, by project type, and by area.

SEO for Car Dealerships

SEO built around local and model-specific searches, and a stock list that never stops changing.

SEO for Dentists

SEO built around how people actually search for a dentist, local, urgent, and treatment-specific.

SEO for Family Lawyers

SEO built around how people actually search when they're dealing with divorce, custody, or separation.

SEO for Healthcare Providers

SEO built around how people actually search for private healthcare, local, urgent, and treatment-specific.

SEO for Hotels

SEO built around winning direct bookings back from the booking platforms.

SEO for Insurance Companies

SEO built around a market where trust and comparison decide who wins the click.

SEO for Law Firms

SEO built around how people actually search for legal help, by practice area and by urgency.

SEO for Personal Injury Lawyers

SEO for one of the most competitive corners of legal search, built to earn trust, not just rankings.

SEO for Real Estate

SEO built around how people actually search for an estate agent, hyper-local, and trust-driven.

SEO for Travel Companies

SEO built around the long research journey people go through before booking travel.

SEO Writing Agency

Content that ranks and reads like a person wrote it, because one did.

Shopify SEO Consultant

SEO built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

SEO for WordPress sites that accounts for the platform, not a generic checklist.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get a free SEO audit

8+ years of SEO experience — no obligation.