B2B SEO CONSULTANT

B2B SEO Consultant

B2B buyers research differently to consumers, longer cycles, more than one person signing off, and a search for proof before a sales call ever happens. I handle the technical SEO, the on-page work, and the content that fits that process, as one consultant instead of an account team.

Starting from £750/mo

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No obligation, no sales pitch.

Real proof

+64% organic users YoY

Read the case study →

+96%

DTC revenue in 10 weeks at MoverX (£102K to £200K)

+64%

Organic users YoY for a £230M UK manufacturer

Top 5

Rankings on 12,000+ monthly UK searches

Companies I've worked with

B2B SEO starts from a different premise than most SEO advice assumes. The searches are lower-volume, often by design, nobody’s typing “best copper tube supplier” the way they’d type “best running shoes.” The buying process involves more than one person, a technical evaluator, a budget holder, sometimes a committee. And the content has to earn real scrutiny, well beyond a quick click.

That changes what actually works:

Volume isn’t the target, intent is. A handful of searches from someone already comparing vendors is worth more than thousands of browsers. I build keyword strategy around pain-point intent, “[competitor] alternatives,” “[category] for [use case],” the terms a buyer types once they’re actually close to deciding, instead of the broadest term in a keyword tool.

One piece of content rarely closes the deal. B2B buying cycles touch a product page, a comparison page, a case study, and a technical deep-dive, sometimes across weeks or months and more than one person. Technical SEO and on-page structure have to support that whole cluster rather than a single landing page.

The buyer is often technical. Content written by someone who’s never touched the product or run the business reads as generic to the person deciding whether to trust you with a five- or six-figure contract. That’s the gap a background in CNC manufacturing, running ecommerce operations, and 6+ years in SEO closes.

Related reading: full B2B SEO services breakdown for what each service line actually involves, B2B SaaS, B2B ecommerce, and manufacturing expertise pages for proof by industry, or the freelance B2B SEO consultant page if you’re specifically weighing a freelancer against an agency.

What's included

What you get

Technical SEO audit & fixes

Crawl issues, indexation, site speed, and schema, the groundwork so your content and rankings aren’t fighting the site underneath them.

On-page SEO & keyword mapping

Every page assigned its own keyword, metadata and headers aligned, pain-point intent prioritised over raw search volume.

Content strategy & production

Research-backed content mapped to each stage of a B2B buying process, awareness, comparison, and decision, instead of a generic blog calendar.

Reporting tied to revenue, beyond traffic alone

Every engagement tracked on the dashboard I use to see what’s actually turning into pipeline, demos, or orders.

Take the quiz

No obligation, no sales pitch.

How it works

How this engagement starts

Take the quiz or get in touch

A few questions about your business and what’s prompting the search for a consultant.

Audit & scoping call

A technical and content audit, then a call to walk through findings and map them to your buying process.

Roadmap, then a decision

A prioritised roadmap, priced from published rates rather than a vague proposal.

FAQ

Questions people ask before we start

What does a B2B SEO consultant actually do?

The same disciplines a full-service agency sells, technical SEO, on-page optimisation, content strategy, and content production, delivered by one person instead of a team. I scope the work, I do the work, and I’m the one you talk to if something’s not working.

How is B2B SEO different from B2C SEO?

B2B search volumes are usually lower, but the buying process is longer and involves more than one person, a champion, a budget holder, sometimes procurement. The content has to hold up to scrutiny from a technical or economic buyer, well beyond capturing a casual browse, and a single keyword rarely has the volume to justify content on its own, the case has to be made across a cluster of pages.

Do you work as a B2B SEO agency or as an independent consultant?

Independent. No account managers, no layers between you and the work, one point of contact from the first audit through to implementation.

What's included in B2B SEO services?

Technical SEO, on-page optimisation, content strategy, and content production are all things I do myself. Link building is the one piece I coordinate through a trusted partner when it’s part of the scope.

How much do B2B SEO services cost?

See current pricing for exact numbers, starting from an SEO audit at £595, scaling up to an ongoing retainer.

Do you only work with B2B SaaS, ecommerce, and manufacturing companies?

Most of my work is in those three areas, but not exclusively. If you’re outside them and need SEO-literate content or strategy, get in touch and I’ll tell you honestly whether it’s a fit.

✓ Technical SEO, on-page work, and content, all from one consultant
✓ Direct access, no account managers, no work quietly handed to a junior
✓ Clear, published pricing, visible before any sales call

Guides

B2B SEO guides

What is generative engine optimisation (GEO) for B2B companies?

Generative engine optimisation explained for B2B companies: what GEO actually means, how it's different from traditional SEO, and how to tell if AI tools are already quoting your competitors instead of you.

The B2B SEO checklist

A practical B2B SEO checklist covering technical fixes, on-page work, content, and tracking, the same process behind real client results, rather than a generic 50-point list.

Enterprise SEO vs B2B SEO: what's the difference (and which do you need)?

Enterprise SEO and B2B SEO get used interchangeably, but they're not the same problem. Here's the honest difference, and how to tell which one your business actually needs.

Other ways I can help

B2B SEO Audit

A technical, on-page, and content audit, rolled into one prioritised roadmap.

Ecommerce SEO Audit

Find out exactly what's costing you rankings and sales, and what to fix first.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually research before they place an order.

Freelance B2B SEO Consultant

SEO that helps you get found by the people already looking for what you sell, without agency overhead.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market rather than a translated homepage.

Manufacturing SEO Agency Alternative

The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.

Manufacturing SEO Services

The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually research before they request a quote.

SaaS SEO Consultant

Technical SEO, on-page work, and content built around how SaaS buyers actually research, compare, and trial before they pay.

Shopify SEO Consultant

Technical SEO, on-page work, and content built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Take the quiz

No obligation, no sales pitch.