The B2B SEO Checklist
Written by Aggée Kimpiab
8+ years of SEO experience. Started out machining steel on the factory floor before moving into SEO. Now works with manufacturers, ecommerce brands, and B2B companies on organic growth. Case studies: Lawton Tubes and MoverX.
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Most SEO checklists are written for any website rather than a B2B one specifically. The problem is B2B search behaves differently: lower volume, longer buying cycles, more than one person signing off. This is the checklist I actually work through, grouped the same way I scope a B2B SEO audit.
Why a generic checklist falls short for B2B #
Practical tool
Generic SEO checklist, or a B2B one?
A generic list optimises for search volume and tells you to publish more. A B2B buying process runs through a handful of searches, several people, and a sales conversation at the end, so the checklist has to account for pain-point intent and the handoff to pipeline, beyond just rankings.
The checklist #
Eighteen items, grouped the way I actually scope an audit. Check them off as you go, your progress is saved in your browser.
Practical tool
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This is the same real, applied process behind Lawton Tubes’ +64% organic growth and MoverX’s +96% revenue in 10 weeks. If you want a second pair of eyes on where your site actually stands, see the B2B SEO audit or get in touch.
Related reading: B2B SEO consultant · B2B SEO audit · How I measure results