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B2B CONTENT WRITER

B2B Content Writer

B2B buyers read everything you publish like evidence, not marketing. I write the case studies, comparison pages, and long-form guides that hold up to a technical or economic buyer, backed by the SEO and AEO work that gets it found in the first place.

Get in touch

No obligation, no sales pitch.

This is for you if:

  • ✓You need content a technical or economic buyer will actually trust, not generic blog filler
  • ✓You're already doing SEO, with me or elsewhere, and need the writing to match it
  • ✓You want one person who understands the strategy, not a brief handed to whoever's free
  • ✓You're SaaS, ecommerce, or manufacturing, and tired of writers who've never worked in either

Most B2B content reads like it was written by someone who’s never been in the room when the deal actually happens. That’s the gap.

A blog post isn’t the goal, the next step is. Every piece I write is built to move someone from reading to booking a call, not just to rank.

The buyer is often technical. Content written by someone who’s never touched the product or run a business reads as generic to the person deciding whether to trust you with a five- or six-figure contract.

Writing without strategy is just typing. I plan the keyword, the angle, and the funnel stage before I write a word, the same process I use for my own SEO clients.

Related reading: full B2B SEO services breakdown for how this sits alongside the SEO work, B2B SaaS content writer if you’re SaaS specifically, or the B2B SEO consultant page if you want both together.

What's included

What you get

B2B blog posts & long-form guides

Research-backed posts built around a real buyer question, not a content calendar filler slot.

Case studies & customer stories

The kind of proof a technical or economic buyer actually reads before a call.

Website & landing page copy

Service pages, comparison pages, and the copy that sits right before your CTA.

Content strategy & planning

Mapped to each stage of your buying process, not a generic editorial calendar.
Get in touch

No obligation, no sales pitch.


How it works

How this engagement starts

1

Get in touch

A few questions about your business, your buyers, and what’s not converting right now.
2

Content audit & brief

I review what’s live, or plan from scratch, and set the angle, keyword, and funnel stage before I write anything.
3

First piece, then a decision

One piece first, priced from published rates before any ongoing commitment.

FAQ

Questions people ask before we start

Do you only write, or also handle the SEO and strategy?

Both. I plan the keyword and the funnel stage before I write a word, the same work I do for my SEO clients. If you just want the writing, that’s fine too.

How is this different from a content agency?

Independent. One person from brief through to the final draft, no account manager, no handing the piece to whoever’s free that week.

What industries do you write for?

Mostly B2B SaaS, ecommerce, and manufacturing, the same three I work in for SEO. Outside that, get in touch and I’ll tell you honestly whether it’s a fit.

Do you write for SaaS companies specifically?

Yes, see the B2B SaaS content writer page for that specifically, feature launches, comparison pages, and content built around a product-led or sales-led funnel.

Guides

B2B guides


Other ways I can help

B2B SaaS Content Writer

Blog posts, feature content, and comparison pages for SaaS companies, backed by the SEO and AEO strategy that gets them found.

B2B SEO Audit

A technical, on-page, and content audit, rolled into one prioritised roadmap.

B2B SEO Consultant

Technical SEO, on-page work, and content for B2B companies, from one consultant, tracked through to revenue rather than just rankings.

Ecommerce SEO Audit

Find out exactly what's costing you rankings and sales, and what to fix first.

Ecommerce SEO Consultant

Technical SEO, on-page work, and content for ecommerce brands, from someone who runs DTC and wholesale channel strategy, not just researches it.

Food Manufacturer SEO Consultant

SEO built around how food and beverage buyers actually research before they place an order.

Freelance B2B SEO Consultant

SEO that helps you get found by the people already looking for what you sell, without agency overhead.

International SEO for Manufacturers

SEO for manufacturers who sell into more than one country, built around real buyers in each market rather than a translated homepage.

Manufacturing SEO Agency Alternative

The full SEO service of an agency, technical, on-page, strategy, and content, from one person instead of an account team.

Manufacturing SEO Consultant

Technical SEO, on-page work, and content for manufacturers, from a former CNC machinist, tracked through to RFQs rather than just rankings.

Manufacturing SEO Services

The SEO a manufacturing website needs to turn traffic into RFQs, delivered by someone who understands what you make.

Packaging Manufacturer SEO Consultant

SEO built around how packaging buyers actually research before they request a quote.

SaaS SEO Consultant

Technical SEO, on-page work, and content built around how SaaS buyers actually research, compare, and trial before they pay.

Shopify SEO Consultant

Technical SEO, on-page work, and content built around how Shopify actually works, collections, variants, apps, and all.

WordPress SEO Consultant

Technical SEO, on-page work, and content for WordPress sites, built to rank and read like a person wrote it.


Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get in touch

No obligation, no sales pitch.