B2B CONTENT WRITER

B2B Content Writer

B2B buyers read everything you publish like evidence, not marketing. I write the case studies, comparison pages, and long-form guides that hold up to a technical or economic buyer, backed by the SEO and AEO work that gets it found in the first place.

Get in touch

No obligation, no sales pitch.

This is for you if:

✓You need content a technical or economic buyer will actually trust, not generic blog filler
✓You're already doing SEO, with me or elsewhere, and need the writing to match it
✓You want one person who understands the strategy, not a brief handed to whoever's free
✓You're SaaS, ecommerce, or manufacturing, and tired of writers who've never worked in either

Most B2B content reads like it was written by someone who’s never been in the room when the deal actually happens. That’s the gap.

A blog post isn’t the goal, the next step is. Every piece I write is built to move someone from reading to booking a call, not just to rank.

The buyer is often technical. Content written by someone who’s never touched the product or run a business reads as generic to the person deciding whether to trust you with a five- or six-figure contract.

Writing without strategy is just typing. I plan the keyword, the angle, and the funnel stage before I write a word, the same process I use for my own SEO clients.

Related reading: full B2B SEO services breakdown for how this sits alongside the SEO work, B2B SaaS content writer if you’re SaaS specifically, ecommerce content writer if you’re ecommerce specifically, B2B content strategist if it’s the plan behind the content you need rather than the pieces themselves, the B2B SEO consultant page if you want both together, website copywriting if it’s page copy you need rather than ongoing articles, how to hire a B2B content writer if you’re still vetting candidates, or manufacturing content writer vs. generalist copywriter if you’re in manufacturing specifically.

What you get

B2B blog posts & long-form guides

Research-backed posts built around a real buyer question, not a content calendar filler slot.

Case studies & customer stories

The kind of proof a technical or economic buyer actually reads before a call.

Website & landing page copy

Service pages, comparison pages, and the copy that sits right before your CTA.

Content strategy & planning

Mapped to each stage of your buying process, not a generic editorial calendar.

Get in touch

No obligation, no sales pitch.

How it works

How this engagement starts

Get in touch

A few questions about your business, your buyers, and what’s not converting right now.

Content audit & brief

I review what’s live, or plan from scratch, and set the angle, keyword, and funnel stage before I write anything.

First piece, then a decision

One piece first, priced from published rates before any ongoing commitment.

FAQ

Questions people ask before we start

Do you only write, or also handle the SEO and strategy?

Both. I plan the keyword and the funnel stage before I write a word, the same work I do for my SEO clients. If you just want the writing, that’s fine too.

How is this different from a content agency?

Independent. One person from brief through to the final draft, no account manager, no handing the piece to whoever’s free that week.

What industries do you write for?

Mostly B2B SaaS, ecommerce, and manufacturing, the same three I work in for SEO. Outside that, get in touch and I’ll tell you honestly whether it’s a fit.

Do you write for SaaS companies specifically?

Yes, see the B2B SaaS content writer page for that specifically, feature launches, comparison pages, and content built around a product-led or sales-led funnel.

Do you write for ecommerce companies specifically?

Yes, see the ecommerce content writer page for that specifically, product and category copy, buying guides, and marketplace listings, backed by real DTC and wholesale channel experience.

✓ One person from brief to final draft, no account managers
✓ Backed by real SEO and AEO strategy, not just prose
✓ B2B SaaS, ecommerce, and manufacturing, the same three industries I work in for SEO

Guides

B2B guides

The complete B2B SEO guide: strategy, keywords, and content that works

A complete B2B SEO guide covering strategy, keyword research by pain-point intent, technical and on-page foundations, and a content plan mapped to a real buying process.

What is generative engine optimisation (GEO) for B2B companies?

Generative engine optimisation explained for B2B companies: what GEO actually means, how it's different from traditional SEO, and how to tell if AI tools are already quoting your competitors instead of you.

The B2B SEO checklist

A practical B2B SEO checklist covering technical fixes, on-page work, content, and tracking, the same process behind real client results, rather than a generic 50-point list.

Enterprise SEO vs B2B SEO: what's the difference (and which do you need)?

Enterprise SEO and B2B SEO get used interchangeably, but they're not the same problem. Here's the honest difference, and how to tell which one your business actually needs.

Other ways I can help

Ready to talk?

No sales pitch, just a straight conversation about your SEO.

Get in touch

No obligation, no sales pitch.