ECOMMERCE SEO
Ecommerce SEO
We want more organic traffic that actually turns into revenue, not just visits. That means understanding product feeds, category pages, and marketplaces — not treating an ecommerce store like a blog with a shopping cart bolted on.
Built for Shopify, Magento, WooCommerce, and beyond.
8+ years of SEO experience — no obligation.
What's included
What you get
Category page strategy
Your category pages are usually your biggest untapped opportunity — structured, written, and internally linked to rank for the high-intent terms your buyers actually search.
Product page optimisation
Titles, descriptions, and structured data that help products rank and convert, without turning every listing into a keyword-stuffed mess.
Content that supports the catalog
Buying guides, comparison pages, and category content that captures demand earlier in the funnel and funnels it toward your products.
Technical SEO for scale
Faceted navigation, pagination, duplicate content across filters and variants — the technical issues that are specific to ecommerce and that most generalist SEO misses.
Platform-specific fixes
Whether you're on Shopify, Magento, WooCommerce, or something custom, the fixes are tailored to how that platform actually handles URLs, canonicals, and indexing.
8+ years of SEO experience — no obligation.
How it works
How this engagement starts
Step 1
Free audit
Crawl your catalog, category pages, and marketplace listings for what's actually costing you rankings.
Step 2
Prioritised plan
A ranked list tied to revenue impact, not a generic checklist — what to fix first and why.
Step 3
Execution + reporting
Monthly GA4-backed reporting so you can see traffic and revenue move, not just rank tracking.
Proof, not promises
739 to 8,150 visitors/month — Lawton Tubes
Read the case study →
FAQ
Questions people ask before we start
Which ecommerce platforms do you work with?
Shopify, Magento, and WooCommerce most often, but the principles apply to any platform — the fixes are just implemented differently depending on how it handles URLs and templates.
How is this different from general SEO?
Ecommerce SEO lives or dies on category structure, faceted navigation, and product data at scale — problems a blog-focused SEO strategy usually doesn't touch.
How long until we see results?
Most clients see early movement within 4-8 weeks, with meaningful revenue impact building over 3-6 months, depending on competition and catalog size.
Do you also run paid ads?
No — this is organic SEO only. If you're running ads alongside it, I'll use that data to help prioritise which keywords actually convert.
Guides
Ecommerce SEO guides
Why your Search Console 'indexed pages' number is probably lying to you
Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start now, not in November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Other ways I can help
Conversion Optimisation (CRO)
We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.
Ecommerce SEO Audit
Find out exactly where you're losing sales to competitors, and what to fix first.
Freelance SEO Consultant UK
Practical SEO that helps you get found by the people already looking for what you sell.
Freelance SEO Content Writing Services
Gripping content that helps you climb the rankings and win new business.
Request your audit
Tell me about your store
No sales pitch, just a straight look at what's costing you rankings and revenue.