ECOMMERCE SEO AUDIT
Ecommerce SEO Audit
We want to know where we're losing sales to competitors and exactly what to fix first. This audit gives you that — a ranked list of what's broken, what's working, and what to do about it.
Built for Shopify, Magento, WooCommerce, and beyond.
8+ years of SEO experience — no obligation.
What's included
What you get
Technical crawl
Every product, category, and collection page crawled for indexing issues, duplicate content, broken canonical tags, and crawl-budget waste — the stuff that quietly caps your visibility before a single keyword is even considered.
Category and product page review
How your category pages are structured, whether they're thin or duplicated across filters and pagination, and whether your product pages are actually optimised to rank, not just to list.
Marketplace and feed check
If you sell on Amazon, Google Shopping, or other marketplaces alongside your own store, a look at whether your feeds and listings are competing with your own site instead of each other.
Competitor gap analysis
Where competitors are ranking for terms you're not, broken down by revenue potential — not just traffic volume.
Prioritised action plan
Everything above rolled into a single ranked list, tied to revenue impact, not a generic 40-point checklist. What to fix first, and why.
8+ years of SEO experience — no obligation.
How it works
How this engagement starts
Step 1
Site access
A read-only look at your site, GA4, and Search Console — no changes made, nothing installed.
Step 2
The audit
Full crawl and manual review of your catalog, category pages, and marketplace listings.
Step 3
The walkthrough
A call to go through the findings together, in plain English, with a prioritised plan you can act on with or without me.
Proof, not promises
739 to 8,150 visitors/month — Lawton Tubes
Read the case study →
FAQ
Questions people ask before we start
Is the audit actually free?
Yes. It's how I show you what I'd actually do before you commit to anything.
Do you need admin access to my store?
No — read-only access to analytics and search data is enough for the audit itself. Nothing needs to be installed or changed.
How long does it take?
Most audits are delivered within a week, depending on catalog size.
What happens after the audit?
You get the full findings and action plan either way. If you want help implementing it, we talk about what that looks like — no pressure either way.
Guides
Ecommerce SEO guides
Why your Search Console 'indexed pages' number is probably lying to you
Why Search Console's indexed-page count doesn't mean what most ecommerce store owners assume, the noindex-versus-crawled distinction that explains most of the confusion, and how to read the report properly.
SEO for discontinued products: don't just delete the page
What to actually do with a discontinued ecommerce product page. The redirect decision tree, when to keep a page live, and why deleting outright throws away accumulated SEO value.
The ecommerce Black Friday SEO checklist (start now, not in November)
A practical Black Friday and peak-season SEO checklist for ecommerce stores. What to prepare months in advance, what changes on the day, and the mistake that costs stores the most traffic every year.
Reclaiming lost backlinks after a redesign or migration (before someone else does)
How to find and recover the backlinks an ecommerce site loses during a redesign or migration, and why an unclaimed broken backlink is a genuine competitive opportunity, not just lost equity.
Measuring ecommerce SEO ROI in GA4 (without lying to yourself)
How to measure ecommerce SEO ROI properly in GA4. Fixing the direct-traffic inflation problem, setting up revenue-based attribution, and reporting numbers a founder can actually trust.
JavaScript SEO for ecommerce: what Googlebot actually sees on your site
How client-side rendering can quietly hide ecommerce content from Google, why prerendering fixes it, and how to check what Googlebot actually sees on your own product and category pages.
Other ways I can help
Conversion Optimisation (CRO)
We're getting traffic, but visitors aren't converting — and we don't fully trust our GA4 data either.
Ecommerce SEO
More organic traffic that actually turns into revenue, not just visits.
Freelance SEO Consultant UK
Practical SEO that helps you get found by the people already looking for what you sell.
Freelance SEO Content Writing Services
Gripping content that helps you climb the rankings and win new business.
Request your audit
Tell me about your store
No sales pitch, just a straight look at what's costing you rankings and revenue.